Senior Manager, AI Communications & Innovation

Expedia•Seattle, WA

9d•Hybrid

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Requirements

8+ years of experience in content strategy, editorial, communications, public relations, journalism, or a related field.
Significant experience leading content development in a fast-paced, high-visibility environment, with a strong track record of building editorial programs that drive measurable impact.
Strong understanding of how AI-powered search, large language models, and evolving search behaviors are influencing brand visibility, authority, and trust.
Experience operating a centralized content model or editorial hub, including planning, prioritization, production workflows, and cross-functional governance.
Excellent editorial judgment and storytelling skills, with the ability to translate complex business topics into clear, compelling, audience-first content.
Experience creating content for multiple channels and audiences, with an understanding of how to adapt stories for PR, social, executive, web, and influencer use.
Familiarity with SEO fundamentals and emerging approaches to AI search optimization, including content structure, source credibility, and discoverability.
Strong analytical mindset and comfort using data to evaluate content performance, inform decisions, and continuously improve results.
Exceptional collaboration and stakeholder management skills, with the ability to influence across functions and lead through ambiguity.
A proactive, adaptable, and future-focused mindset, with enthusiasm for innovation and experimentation in a rapidly changing communications environment.

Nice To Haves

Experience in a global consumer brand, technology company, travel brand, media organization, or fast-moving corporate environment.
Background in communications, journalism, editorial operations, or content publishing.
Experience managing agencies, freelancers, or distributed content contributors.
Familiarity with brand reputation monitoring, media intelligence, and digital performance tools.

Responsibilities

Lead Expedia Group’s editorial content strategy, building a high-impact content engine that supports brand reputation, business priorities, and audience engagement across channels.
Establish and run a centralized content function that operates like a newsroom – identifying timely story opportunities, setting editorial priorities, and producing high-quality, insight-driven content at speed.
Own the editorial calendar and content development pipeline, ensuring a steady drumbeat of relevant, strategic content that can be adapted across PR, executive communications, social, influencer, web, and internal storytelling needs.
Develop content designed for discoverability and performance across AI-powered search environments, traditional search, and emerging platforms – applying best practices in structure, authority, relevance, and amplification.
Partner closely with PR, social, influencer, brand, regional communications, and business teams to translate company priorities into compelling stories, campaigns, and content packages.
Create scalable editorial frameworks, workflows, and governance that improve speed, consistency, and quality across content creation and distribution.
Shape content in formats that meet the moment, from reactive and rapid-response storytelling to proactive thought leadership, feature storytelling, executive bylines, media-ready assets, and platform-native content.
Identify opportunities to strengthen Expedia Group’s visibility and accuracy in AI-generated search results and summaries by improving content quality, coverage, clarity, and signal distribution.
Monitor trends in media, AI search, consumer behavior, and platform dynamics to inform editorial decisions and recommend new formats, channels, and approaches.
Partner with regional communications teams to create globally aligned content that can be efficiently localized for key markets without losing strategic consistency or editorial quality.
Use data and performance insights to refine strategy, optimize output, and measure the impact of content on visibility, engagement, reputation, and share of conversation.
Support issues and crisis response with clear, credible, rapid-turn content that helps protect brand trust and ensure accurate representation across media and AI surfaces.