About The Position

In this role, you will drive the future of ag retail as a strategic leader shaping customer experience, digital adoption and data insights, and success across Co-op ag retails. This high-impact role blends strategy and execution to strengthen farmer relationships, unlock commercial value, and deliver a best-in-class customer journey.

Requirements

  • 8+ years of relevant progressive experience in agriculture industry leadership.
  • Have a Bachelor’s Degree in Business with a major in Marketing; or a Bachelor of Science in Agriculture (a combination of relevant education and experience may be considered).

Nice To Haves

  • Experience in ag marketing, customer strategies, CRM, and knowledge of the Co-operative Retailing System would be considered an asset!

Responsibilities

  • Provide strategic leadership and coaching to a high-performing team, through consistent feedback and development.
  • Foster strong cross-functional alignment with Ag Solutions and Energy teams while building a collaborative, accountable culture focused on performance, engagement, and results.
  • Drive a sales-focused culture by leading the development and adoption of training, ag retail operational KPIs, and cross-commodity insights—enabling Co-ops to improve performance, identify risks, and execute targeted action plans for continuous improvement.
  • Lead the development and execution of a holistic farm customer strategy, including segmentation, insights, and a collaborative roadmap with Co-ops to drive growth and engagement.
  • Own customer experience metrics and insights—leveraging data, research, and feedback to inform continuous improvement and deliver actionable strategies across marketing, agronomy, product, and operations.
  • Partner with Central Marketing to deliver a strong Co-op Agro brand experience campaigns and own the tradeshow experience while ensuring materials are agronomically sound, locally relevant, and easy for field teams to execute.
  • Drive a seamless, consistent customer experience by enabling bundled solutions and fostering strong collaboration across sales, marketing, agronomy, digital, and operational teams.
  • Lead the Digital Ag and Data Insights function to drive adoption and value from AgZone, CRM, and analytics tools—translating data into actionable insights that improve customer outcomes and commercial performance.
  • Own and manage Marketing and Digital Ag budgets while providing leadership in annual planning, budgeting, and quarterly financial reporting to ensure effective allocation and performance against business goals.

Benefits

  • Permanent basis
  • Remote opportunity
  • Reasonable accommodations throughout the recruitment process
  • Criminal record background check (if required)
  • Embraces diversity and inclusion
  • Work together to serve Western Canadians
  • Delivering profits back to our communities
  • Investing in sustainable growth
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