Senior Manager, Affiliate Marketing

Caraway Home•New York, NY

11d•Remote

About The Position

Caraway is looking for a Senior Manager, Affiliate Marketing to own and scale our affiliate marketing program as a core growth channel, driving revenue and audience growth. This role is responsible for building strong partnerships with publications & editors, affiliate networks, content publishers, deal sites, and creator-affiliates: turning them into a predictable, efficient source of revenue and brand reach. This is a hands-on, individual-contributor-to-manager hybrid role for an independent, strategic thinker who's as comfortable pitching a compelling story to a publisher as they are negotiating a commission structure. The ideal candidate has a business-savvy, entrepreneurial approach to the channel. You see affiliate not just as a transactional revenue line, but as a storytelling and PR opportunity that can be built into a genuine publisher program. You understand both the strategic and operational sides of affiliate marketing: negotiating commission structures, optimizing placements, and using data to double down on what works. This role reports to our Senior Director, Growth & Ecommerce.

Requirements

5+ years of experience in affiliate marketing, partnerships, or performance marketing, ideally in DTC/e-commerce
Experience managing affiliate networks and platforms (Impact, Rakuten, ShareASale, CJ, or similar)
Background in partnerships, PR or communications; with a strong sense of storytelling and what makes a pitch land with editors and publishers
Strong analytical skills; comfortable working in spreadsheets/dashboards to track performance and identify opportunities
Excellent relationship-building and negotiation skills
A self-starter who can operate autonomously and bring structure to an evolving program
Experience working cross-functionally with influencer, content, or creative teams a plus
Passion for home, cooking, and non-toxic lifestyle brands is a bonus

Responsibilities

Own the end-to-end affiliate program, including strategy, partner recruitment, commission structuring, and performance optimization
Lead the evolution of the affiliate channel in response to AI-powered search and agentic commerce, developing partnership strategies that increase brand visibility across traditional search, answer engines, AI assistants, and emerging shopping agents
Manage relationship with our affiliate agency partner
Manage relationships with affiliate networks (e.g. Impact, Rakuten, ShareASale, CJ) and key individual publisher/media partners
Identify, recruit, and onboard new affiliate and content partners aligned with Caraway's brand and audience
Cultivate and own relationships with commerce editors, affiliate publishers, and editorial teams to increase Caraway’s presence in product roundups, gift guides, seasonal moments, and evergreen commerce content that drives long-term affiliate revenue
Identify, recruit, and onboard new affiliate, publisher, and content partners aligned with Caraway’s brand, audience, and growth strategy
Collaborate closely with Caraway’s Brand Marketing team and external PR agency to align affiliate opportunities with product launches, campaigns, earned media, seasonal moments, and broader brand storytelling
Develop and proactively pitch compelling product stories, exclusive offers, and editorial opportunities to commerce publishers, combining a PR mindset with performance marketing to secure high-impact affiliate placements
Partner closely with the Influencer team to build a seamless bridge between creator partnerships and affiliate/commission-based programs
Set and manage commission tiers, incentive structures, and promotional calendars to drive performance
Analyze program performance (traffic, conversion, AOV, ROAS, incrementality) and report on KPIs to leadership
Collaborate with Paid Media, Content, and Creative teams to ensure affiliate partners have the assets and offers they need
Maintain a holistic view of the customer journey: understanding how affiliate and publisher touchpoints influence awareness, consideration and conversion, to inform where and how the program shows up
Monitor competitive and industry trends to keep Caraway's Affiliate program best-in-class

Benefits

Equity
401k with a 3% company match
Comprehensive medical, dental + vision coverage options with generous employer contributions
Access to FSA/HSA/Dependent Care FSA’s
Up to 12 weeks of fully paid parental leave, depending on tenure
Access to additional fertility care services via KindBody
MacBook or PC provided
Annual reimbursements for home office setup
Monthly stipends for coworking space
Monthly virtual events, company wide offsites, and Caraway swag
Annual reimbursements for professional development
Unlimited PTO
11+ paid annual holidays
Quarterly wellness days
Monthly wellness reimbursements
Employee discount on Caraway Home products
Complimentary product as a new hire