Senior Manager, Advertising Strategy & Intelligence, AI Technologies

Texas Instruments • Dallas, TX

13d

About The Position

The Senior Manager of Advertising Strategy & Intelligence, AI Technologies
reports to the head of Brand Marketing and External Channels and is responsible
for defining, operationalizing and scaling AI across external marketing and
advertising efforts, to drive business growth. This role is accountable for
shaping strategy, influencing investment decision and integrating automation and
intelligence into how the organization plans, executes and measures advertising
and marketing efforts. This role will serve as the organization’s AI authority
for brand marketing and external channels, setting the vision, prioritizing
where AI creates the most value, and ensuring successful implementation and
adoption across teams.

What you will gain from this role: 

Drive critical advertising technology and innovations and serve as the
primary AI strategist for external marketing and advertising initiatives, positioning the company at the forefront of AI-driven evolution.
Build cross-functional relationships with real influence – working across
Brand Marketing, agency partners, IT and Digital Selling teams to connect
advertising strategy to data infrastructure and AI capabilities.
Shape how the company modernizes its advertising engine across external
channels and broader AI-powered workflows and marketing experiences.

Responsibilities

• Defining and executing a clear, AI transformation vision and roadmap for Brand Marketing & External Channels by establishing strategic priorities for AI investment across external marketing channels, identifying emerging opportunities that align with business objectives, and building the framework to scale AI capabilities from pilot to enterprise-wide adoption.
• Developing AI-driven advertising strategies and workflows by serving as the central point of expertise for AI applications within external marketing and advertising functions. Experiment with capabilities such as account-based personalization, intent-signal activation and designing AI-powered workflows that drive meaningful outcomes.
• Building advanced full-funnel advertising intelligence by integrating audience signals, campaign performance data, and business outcomes into actionable steps – translating data into channel investment recommendations, creating iterative learning loops and developing processes and collaborating with partner teams so that performance data informs future strategy, channel optimization and programs.
• Leading modern approaches to advertising measurement, evolving attribution strategy, designing measurement frameworks that capture external marketing value across all touchpoints.
• Collaborating with partner organizations – translating advertising use cases into CDP configurations and data warehouse requirements, working closely with the teams who own the underlying data and platforms, and engaging in platform roadmap conversations as a representative of external marketing needs, and facilitating cross-functional working groups.

Benefits

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours.
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees