Senior Manager, Acquisition Sales - Branded Content
About The Position
The Branded Content team sits at the intersection of sales, storytelling, and production—creating advertiser-funded programs that deliver measurable brand impact and premium viewer experiences. We operate collaboratively with Ad Sales, Creative, Production, Legal, and Finance to develop concepts that are both compelling and executable. This role is central to scaling the branded content business: expanding agency and advertiser partnerships, increasing deal flow, and ensuring programs deliver on client objectives while upholding Walmart’s values of integrity, inclusion, and customer/member focus.
Requirements
- Experience selling branded/custom content, production-led programs, or media solutions with measurable revenue impact.
- Demonstrated success building a book of business and closing high-value, custom partnerships.
- Established agency and advertiser relationships within content or integrated partnerships.
- Working knowledge of production workflows, budgets, and timelines.
- Strong presentation, negotiation, and narrative-selling skills; streaming/TV/digital video experience a plus.
Responsibilities
- Drive net-new branded content revenue by building and managing a personal book of business across agencies and select brands.
- Lead the full sales cycle: prospecting, ideation, pitching, negotiation, and close.
- Sell custom integrations, franchises, and original branded content aligned to advertiser goals and platform strengths.
- Partner with creative/production to shape executable concepts, budgets, and timelines.
- Stay involved post-sale to support execution and ensure delivery matches what was sold.
Benefits
- medical
- vision
- dental coverage
- 401(k)
- stock purchase
- company-paid life insurance
- PTO (including sick leave)
- parental leave
- family care leave
- bereavement
- jury duty
- voting
- short-term and long-term disability
- company discounts
- Military Leave Pay
- adoption and surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Tuition, books, and fees are completely paid for by Walmart (Live Better U program)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
