Senior Manager, Acquisition Marketing

Fi Smart Dog Collar • New York, NY

6d

About The Position

Fi is looking for a Senior Manager, Acquisition Marketing to join their team. This role is central to the company's growth, driving real revenue through strategic decisions in performance marketing. The ideal candidate will be a senior performance marketer with a proven track record of scaling Google Ads and Amazon Ads at significant spend, expertise in YouTube for both reach and performance, and a critical approach to platform data. The role involves hands-on campaign execution, strategy setting, and accountability for acquisition targets.

Requirements

• 6+ years in performance marketing with deep, hands-on ownership of Google Ads across Search, Performance Max, Demand Gen, and YouTube, ideally at a DTC or subscription brand at meaningful scale.
• Personally built and scaled Google Ads accounts against CAC, ROAS, or contribution-margin targets, with real examples of decisions that moved the number.
• Hands-on Amazon Ads ownership at meaningful spend across Sponsored Products and Sponsored Brands, ideally including DSP, with examples of restructuring an account and moving CAC or TACoS.
• Working understanding of how detail page content, reviews, Buy Box, and pricing gate paid performance.
• Fluency in payback and LTV-to-CAC math on a hardware plus subscription model, including margin-based LTV and payback period.
• Judgment to know when a higher CAC is the right buy.
• Real experience running YouTube as both a reach and a performance channel, including conversion lift or brand lift study design and interpretation.
• Fluency with Google tag setup, enhanced conversions, customer match, and exclusion list management.
• Ability to pull and interrogate own numbers in SQL or a BI tool, not taking platform-reported results at face value.
• Experience making a channel’s case against last-touch attribution with a test rather than an opinion.
• Clear communication, including the ability to brief executives and write a crisp performance recap a non-marketer can follow.

Nice To Haves

• Hardware plus subscription or other considered-purchase experience.
• Familiarity with media mix modeling.

Responsibilities

• Own hands-on execution across the full Google Ads portfolio: Search (brand and non-brand), Performance Max, Demand Gen, Shopping, and YouTube. This includes building campaigns, managing bidding, pacing budgets, and making scaling decisions.
• Own Amazon Ads end to end: Sponsored Products, Sponsored Brands, Sponsored Display, and DSP. This involves setting the spend strategy, keyword and product targeting priorities, budget concentration, and owning launch support for new products.
• Own channels’ CAC against acquisition targets while protecting volume, managing to payback and contribution margin, and partnering with Finance on true unit economics.
• Own YouTube strategy across the upper and lower funnel, including the reach versus Demand Gen mix and reallocation tests.
• Manage Performance Max with appropriate asset groups, audience signals, and brand exclusions, ensuring visibility into where spend is landing.
• Own the creative brief-to-asset pipeline for paid search, YouTube, and Amazon, representing channels in creative reviews and partnering with Brand and Creative on production.
• Maintain measurement and signal quality end to end: conversion tagging accuracy, enhanced conversions, consent handling, customer match, and existing-member exclusion lists, plus brand safety controls.
• Own the paid-side requirements, QA, and troubleshooting for Shopping feeds and Amazon detail pages, partnering with internal feed teams and retail/merchandising.
• Build and maintain reporting in Northbeam and Databricks, including Amazon CAC and unit reporting against plan, plus a weekly performance narrative.
• Run an incrementality and testing practice (lift studies, geo tests) to validate spend is driving net-new customers, and own the performance read across Google and Amazon.
• Lead peak planning for product launches, BFCM, holiday, and Amazon deal events (e.g., Prime Day), covering budget scenarios, creative readiness, bidding strategy, and managing relationships with Google and Amazon reps for beta access.

Benefits

• Flexible PTO
• Full medical, dental, and vision insurance
• Free access to One Medical, Kindbody, and Talkspace
• Dog-Friendly Office
• $500 annual donation to a dog charity of your choice through our BarkBack Program
• Free Fi Membership for pets
• Gifting program for friends and family
• Equity compensation

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed