Senior Manager, Acquisition and Demand Generation

Buildertrend • Omaha, NE

1d • $130,000 - $150,000 • Hybrid

About The Position

As a Senior Manager, Acquisition and Demand Generation at Buildertrend, you will help more builders discover a better way to run their business. Your work will connect contractors with tools that simplify scheduling, financials, and communication so they can build more efficiently and grow with confidence. You will lead integrated marketing campaigns that turn strong product positioning into measurable pipeline and revenue. You will also guide a small team and agency partners to launch campaigns that stand out and reach the right builders at the right time.

Requirements

• 7 or more years of experience in acquisition or demand generation marketing required.
• Proven success building and scaling multi-channel account-based marketing campaigns.
• Experience measuring campaign performance using multi-touch attribution, marketing mix modeling, and incrementality analysis.
• Hands-on professional experience within the past two years using at least two of the following platforms: Google Ads, LinkedIn, Meta, or Marketing Cloud.
• Experience managing team members, cross-functional partners, and/or external vendors, including collaboration with advertising agencies responsible for media execution.
• Data-driven with a strong understanding of marketing funnel metrics and campaign return on investment.
• Strong written and verbal communication skills.

Responsibilities

• Own demand generation KPIs including lead volume, cost per lead, customer acquisition cost, and pipeline contribution.
• Plan and execute integrated acquisition campaigns across digital and traditional channels.
• Partner with product marketing to translate positioning into campaign messaging, audience playbooks, and targeting strategies.
• Concept and launch insight-driven campaigns that differentiate Buildertrend in the market.
• Manage and optimize digital agency partners to ensure accountability for performance and return on investment.
• Analyze channel and campaign performance, share insights, and recommend improvements to increase scale and efficiency.
• Stay current on acquisition trends, SaaS marketing practices, and emerging technologies to inform campaign strategy.

Benefits

• Exceptional health packages, including medical, dental, and vision coverage, plus life insurance and short- and long-term disability benefits
• A 401(k) plan with Buildertrend matching contributions to help you plan for the future
• Generous paid time off, 11 paid holidays, plus personal days to make sure you have time to recharge
• Parental leave and paid sabbaticals to support you during life’s big moments
• Volunteer time off – because giving back matters
• Wellness program and onsite fitness center to keep you feeling your best
• Opportunities for hybrid or remote work to give you the flexibility you need
• Technology reimbursement to help cover costs for the tech you need to do your job from home
• Free daily lunches when you're at our HQ office, plus monthly events to connect with your team

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 251-500 employees