Senior Living Business Development Director

Hoffman Planning, Design & Construction, Inc.•Appleton, WI

1d•Hybrid

About The Position

Hoffman is seeking a Senior Living Business Development Director to drive growth throughout Wisconsin and the Midwest by developing executive-level relationships, identifying new business opportunities, and securing architecture, planning, design, and construction management projects with senior living organizations. This individual will play a key role in shaping Hoffman's Senior Living growth strategy by cultivating strategic partnerships, identifying emerging market opportunities, and providing industry insights that support long-term business development and market expansion. Existing relationships within the senior living industry are highly valued and will be a significant advantage in this role.

Requirements

10+ years of business development, market development, or related experience.
Proven success building and maintaining executive-level relationships.
Experience managing consultative or complex sales cycles from prospecting through contract execution.
Excellent communication, presentation, and negotiation skills.
Willingness to travel throughout Wisconsin and the Midwest.
Experience in one or more of the following industries: senior living, healthcare, commercial real estate, construction, architecture, or engineering.
Demonstrated success generating opportunities through relationship-based business development rather than transactional sales.

Nice To Haves

Established relationships with senior living CEOs, Executive Directors, CFOs, Board Members, owners, operators, developers, consultants, or industry partners throughout the Midwest strongly preferred.
Understanding of campus development, capital planning, or real estate strategy.

Responsibilities

Identify and pursue new business opportunities within the senior living sector across all levels of care.
Build and maintain relationships with C-suite executives, board members, development leaders, and other key decision-makers.
Generate and nurture leads through networking, referrals, conferences, outreach, and strategic partnerships.
Lead business development meetings, presentations, and client discovery discussions.
Manage opportunities through the full sales cycle, from initial contact to contract execution.
Represent Hoffman at industry events, conferences, and professional associations.
Maintain and manage a strong pipeline of opportunities using HubSpot, ZoomInfo, or similar CRM platforms.
Monitor industry trends, capital planning initiatives, and emerging market opportunities.
Develop and strengthen referral relationships with industry leaders and key stakeholders.
Build relationships with Hoffman's strategic partners, including technology providers, consultants, lenders, developers, operators, equipment providers, and other organizations serving the senior living industry.
Create and grow referral partnerships that generate long-term business opportunities.
Identify and participate in thought leadership initiatives and industry collaboration opportunities.