Senior Living Advisor - Sales and Marketing

Northridge Place Assisted Living•Lebanon, MO

4d•Hybrid

About The Position

This role, also known as Eldercare Advisor, Senior Living Sales Counselor, Community Sales Advisor, Occupancy Specialist, or Community Relations Manager, is responsible for driving and maintaining census across assigned communities by consistently closing new business. The Senior Living Advisor will analyze sales needs, manage prospects through the full sales cycle, and partner closely with Executive Directors and Operations leaders to achieve and sustain 100% occupancy with the right mix. This is a field-based role with up to 75% travel, offering autonomy, flexibility, and meaningful impact on the lives of seniors and their families.

Requirements

Minimum 18 years of age with a high school diploma or equivalent.
At least 1 year of senior living sales experience strongly preferred.
Background in sales, marketing, healthcare, or senior services preferred.
Strong relationship-building, communication, and follow-through skills.
Ability to work independently and manage a dynamic, travel-heavy schedule.
Valid driver’s license in good standing.
Passion for serving seniors and representing Americare with professionalism and heart.
Ability to sit, stand, walk, bend, kneel, and lift up to 25 lbs.
Push/pull up to 100 lbs. and assist with wheelchair mobility up to 350 lbs.
Operate a vehicle safely for regional travel (up to 75%).
Use PPE and adhere to safety policies as required.
Work from a professional office or home office environment depending on location.

Responsibilities

Analyze facility census needs and determine required lead volume to achieve full occupancy.
Understand and evaluate selling cycles, conversion ratios, and time-to-close metrics.
Partner with the Executive Director to establish and execute monthly and weekly sales plans.
Recommend and implement actions that support strong occupancy and payer mix.
Conduct first appointments and one-on-one discovery conversations with prospects.
Identify prospect needs and establish clear, date- and time-specific next steps.
Guide prospects through the sales process: Inquiry -> First Appointment -> 25% -> 50% -> 90% -> Closed.
Secure scheduled admission dates and coordinate handoff to community leadership.
Validate leads and determine when prospects should be advanced, continued, or disqualified.
Maintain accurate, timely sales notes and next steps in the CRM system.
Ensure each prospect is correctly categorized on the sales activity board.
Participate in weekly sales board calls and report on lead movement and progress.
Track what has started, moved, and closed each week.
Build and maintain key referral relationships through phone, email, and face-to-face interaction.
Maintain awareness of competitive offerings and market dynamics.
Educate internal teams on inquiry handling and sales best practices.