Senior Lifecycle Marketing Specialist

Ibotta•Denver, CO

8d•$81,000 - $93,000•Hybrid

About The Position

Ibotta is seeking a Senior Lifecycle Marketing Specialist to join our innovative team and contribute to our mission to Make Every Purchase Rewarding. We are seeking someone with deep expertise in B2B email strategy, marketing automation, and lead nurturing — someone who has built and optimized programs across the full customer journey and knows what it takes to move the right audience at the right time. This role owns lifecycle strategy and execution across our mid-market and enterprise segments, with direct impact on acquisition, expansion, and retention. This position is located in Denver, Colorado as a hybrid position requiring 3 days in office (Tuesday, Wednesday, and Thursday). Candidates must live in the United States.

Requirements

Proven experience (5–7 years) in B2B lifecycle marketing, specifically focused on email strategy, lead nurture, and generation.
Bachelor's degree in Marketing, Business Administration, or related field; MBA or equivalent experience preferred.
Demonstrated experience in driving user acquisition and conversion within a self-serve or trial-based model.
Proficiency in HubSpot and Salesforce is highly preferred, specifically the ability to build automated workflows and manage lead data within a CRM.
Track record of working closely with sales and revenue operations teams — aligning on lead scoring, handoff criteria, pipeline visibility, and funnel performance — to ensure lifecycle programs translate directly into revenue outcomes.
Excellent communication skills, both verbal and written, with the ability to effectively collaborate across teams and influence stakeholders.
Strategic thinker with the ability to translate business objectives into actionable marketing initiatives.
Creative problem-solver who thrives in a fast-paced environment and can adapt quickly to changing priorities.

Nice To Haves

Familiarity with channels beyond lifecycle email — including content marketing, SEO/SEM, and webinars — is a plus.

Responsibilities

Develop and own distinct lifecycle strategies for mid-market and enterprise segments — mapping customer journeys across key stages (onboarding, activation, expansion, and win-back) with differentiated messaging, cadence, and conversion goals for each.
Build and automate the full range of lifecycle programs — welcome series, product education, milestone triggers, upsell/cross-sell, re-engagement, expansion, and churn prevention — tailored to each segment, with self-serve tracks designed to reduce sales dependency on lower-value accounts.
Design automated account-based nurture workflows in HubSpot and Salesforce, ensuring clean lead handoff between marketing engagement and sales follow-up with clear trigger logic and handoff criteria.
Transform existing brand assets — playbooks, case studies, and thought leadership — into targeted nurture content for each segment, including drip sequences, webinars, and lead-generation campaigns.
Maintain and evolve the lifecycle marketing roadmap in alignment with product launches, seasonal campaigns, and business priorities — ensuring programs reflect current positioning and GTM motions.
Champion best practices across personalization, A/B testing, frequency management, deliverability, and compliance (GDPR, CCPA).