Senior Lifecycle Marketing Manager

Snowflake•Menlo Park, CA

38d•Hybrid

About The Position

Snowflake is about empowering enterprises to achieve their full potential — and people too. With a culture that’s all in on impact, innovation, and collaboration, Snowflake is the sweet spot for building big, moving fast, and taking technology — and careers — to the next level. Where Data Does More. Join the Snowflake team. Snowflake is growing fast and we’re scaling our team to help enable and accelerate our growth. We’re passionate about our people, our customers, our values and our culture! We’re also looking for people with a growth mindset and the pragmatic insight to solve for today while building for the future. And as a Snowflake employee, you will be accountable for supporting and enabling diversity and belonging. We’re searching for a highly-talented and driven individual to join our team as Senior Lifecycle Marketing Manager. This is a high-impact role that will work across Snowflake marketing teams to drive pipeline growth. This role requires in-office attendance in Menlo Park, CA at least 3 days per week. As part of Demand Generation team, the Senior Lifecycle Marketing Manager will be responsible for creating and leading the strategy and execution of all email programs that drive demand at each stage of the buyer journey, including: top-of-funnel “always on” email drip campaigns, nurture campaigns focused on lead conversion, and later-stage nurture campaigns that are designed to accelerate opportunities and drive customer adoption/expansion. This role will support email programs globally and act as liaison between regional and field marketing to develop multi-touch, multi-dimensional nurture programs. As an email marketing SME, this person will own email marketing performance metrics that align to broader marketing goals.

Requirements

Minimum of 6-8 years experience in a high-tech B2B demand generation, marketing automation, and nurture strategy;
Bachelor's degree in Marketing, Business, or comparable education/experience;
Best in class marketing, demand generation, and channel experience with a B2B hi-tech company with a proven track record of leveraging automation & AI techniques.
Proven track record executing innovative and multi-touch nurture and demand generation programs;
Attention to detail and discipline to follow established policies and processes;
Proven track record with email and nurture marketing programs;
Experience building, launching, and reporting on campaigns using marketing automation platforms and Salesforce;
Understanding of marketing performance/measurement standards using BI tools such as Sigma and Streamlit
Track record of developing and managing multiple marketing programs simultaneously;
Experience with targeting, segmentation and list acquisition to build prospect lists for demand gen and nurture campaigns;
Strong understanding of how to use inbound marketing and content marketing to generate more qualified leads;
Familiarity with the technology sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth;
Prior experience with marketing and sales enablement and automation technologies, including Marketo, Salesforce, Bombora, etc

Responsibilities

Create and manage execution of strategic email & nurture marketing programs in North America; leverage assets/CTAs and landing pages for evergreen and trigger-based programs;
Organize and own the creation of email briefs that outline objectives, audience segmentation, email copy, CTAs and desired user experience/workflow;
Manage the webinar and email calendar to ensure there are no audience overlap and ensure we are sticking to our rules of engagement.
Analyze and own performance of email drip and nurture campaigns with specific focus on driving movement and conversion within defined stages of sales and marketing funnel;
Work closely with the counterparts on the Marketing Operations team for implementation of programs in Marketo
Leverage testing/optimization (A/B, etc.) to make recommendations for future programs and ongoing improvement;
Own internal communication around nurture programs and processes with marketing and sales stakeholders, including reporting on performance and recommending areas of optimization;
Partner with multiple teams including demand generation leads, product marketing, regional/field marketing and sales teams to ensure nurture programs align and support broader Marketing/Sales initiatives.