Senior Lifecycle Marketer
About The Position
Grindr is seeking a Senior Lifecycle Marketer to build and lead their lifecycle marketing efforts from the ground up. This role involves overhauling the existing Braze instance, developing and implementing CRM programs, and transforming customer relationship management into a measurable revenue driver for Grindr's 15M+ users. The position is a high-ownership, hands-on role within a fast-moving, scrappy team, operating under Grindr's 'Grindr Mode' philosophy of achieving outcomes without burnout. This is a hybrid role based in the New York office, requiring in-person attendance on Tuesdays and Thursdays.
Requirements
- Experience rebuilding lifecycle infrastructure.
- Understanding of subscription and community-driven apps (dating, social, freemium), including drivers for free-to-paid conversion and retention.
- Experience working with AI and exploring its applications.
- Management experience combined with an individual contributor mindset.
- Experience in CRM platforms, specifically Braze.
- Ability to think in systems and journeys, not just one-off sends.
- Experience in experimentation and data-driven iteration.
- Strong cross-functional partnership skills.
Nice To Haves
- Personal or professional resonance with serving the LGBTQ+ community.
- Experience building lifecycle infrastructure from scratch (0-to-1 opportunity).
Responsibilities
- Build and run always-on programs across the full user journey: onboarding, free user retention, monetization, reactivation.
- Develop and manage an always-on experiment roadmap, including hypothesizing, building, launching, measuring, and iterating on experiments to drive subscription revenue and retention.
- Inherit and overhaul the Braze CRM instance, ensuring clean architecture, documented journeys, smart segmentation, and expanding channel coverage.
- Partner with Product Marketing, Product, Brand, Data, and Engineering on feature launches, go-to-market strategies, and marketing moments, serving as the lifecycle expert.
- Build processes for scaling Lifecycle Marketing, including intake, prioritization, execution, and quality assurance.
Benefits
- Full premium health, dental, and vision coverage for employees.
- Partial coverage for dependents' health, dental, and vision.
- Up to $300,000 in fertility and family-building support (IVF, surrogacy, egg freezing, adoption).
- 401(k) with 6% match and immediate vesting.
- Industry-competitive compensation, company bonus, and equity for all employees.
- Industry-leading gender-affirming care offerings (up to 90% cost coverage, HRT stipends, etc.).
- Flexible vacation policy.
- Two company-wide rest weeks per year.
- Monthly stipends for cell phone, internet, wellness, food, and commuting.
- Breakfast and lunch provided.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
