Senior Legal Specialist, Marketing and Intellectual Property

Conagra Brands•Chicago, IL

13d•$82,000 - $120,000•Hybrid

About The Position

Reporting to the Senior Counsel – Marketing & IP, the Senior Legal Specialist, Marketing & Intellectual Property provides legal support for enterprise-wide marketing and intellectual property matters. The role handles legal reviews of a wide variety of marketing and sales communications, works closely with brand and marketing personnel, and uses technology to optimize processes and procedures. It also provides support for discrete IP-related activities, primarily involving trademarks. Under attorney supervision, the position supports day-to-day legal reviews, social media campaigns, consumer promotions, claims substantiation, marketing commitments, and label reviews. It assists with trademark applications and portfolio maintenance, licensing records, preliminary clearance searches, and monitoring services. The role also develops guidance and self-help tools, contributes to legal training, and participates in special projects to establish strategies, guidelines, processes, and procedures for the IP and Marketing team.

Requirements

Bachelor’s degree required.
Paralegal with at least five years of experience in a law firm and/or corporate department handling a variety of marketing and IP-related matters.
Awareness and use of AI/GenAI tools in a marketing and advertising or legal context, including staying current with emerging AI practices and technologies.
Strong organizational skills and the ability to compile information from multiple sources.
Ability to handle confidential company information and data with the highest degree of care.
Self-starter with a sense of urgency; able to multitask, handle unanticipated situations, work effectively under pressure, and meet tight deadlines.

Nice To Haves

Experience supporting marketing-related activities, including reviewing marketing and social media campaign assets, ideally in a CPG-related business.
Working knowledge of trademark filings and procedures.

Responsibilities

Manage day-to-day legal reviews of marketing and sales materials in accordance with company policies, including advertising in all media, point-of-sale materials, customer and trade materials, and press releases.
Review social media campaigns and related communications and provide guidance.
Provide primary support for consumer promotions, including sweepstakes, contests, premium offers, and cause marketing; develop or review promotional rules and assist with state-specific compliance requirements.
Develop claims substantiation letters, including letters for network clearance.
Support compliance with marketing-related company commitments, such as the children’s advertising pledge.
Review product labels.
Assist with intellectual property matters, primarily trademark matters, as directed by the manager.
Prepare and file domestic and foreign trademark applications, sometimes in coordination with external counsel.
Gather evidence from internal stakeholders for prosecution and maintenance of the global trademark portfolio.
Coordinate notarization and legalization of documents.
Help maintain a database of existing trademark licenses.
Perform online preliminary trademark clearance searches.
Monitor and evaluate trademark watch and brand monitoring services.
Develop guidelines and self-help tools, such as FAQs, related to support activities.
Leverage technology to optimize processes and procedures.
Assist in developing and conducting legal training related to support activities.
Participate in special projects, including establishing strategies, guidelines, processes, and procedures to enable the IP and Marketing team to provide best-in-class enterprise service.
Promote the development of personal legal and business skills.