Senior Legal Counsel – Regulatory & Commercial

Haypp Group US•Arlington, VA

5d•$180,000 - $190,000•Hybrid

About The Position

At Haypp Group, we’re driven by a higher purpose: to help put an end to smoking. With more than 1 billion people still smoking globally, our goal is to empower adult nicotine users to make less harmful choices. We do this by being the go-to online retailer for safer nicotine alternatives. Haypp Group is one of the Nordic region’s leading e-commerce retailers in safer nicotine alternatives, with 17 digital storefronts across 7 countries. Our U.S. business is our fastest-growing market, and we’ve served millions of customers through our dedicated U.S. site, Nicokick. With around 280 team members across Europe and the U.S., we’re now scaling our local operations in Arlington, Virginia. We’re an innovative, fast-moving company where ideas are welcomed, collaboration matters, and people are encouraged to make an impact. As we continue expanding in the U.S., we’re looking for a Senior Legal Counsel – Regulatory & Commercial to join our legal team and support our growing U.S. business. You’ll provide practical legal and regulatory advice across marketing, e-commerce, privacy, consumer protection, commercial operations, and regulated nicotine products. Working closely with teams across the business, you’ll help turn complex federal and state requirements into clear, actionable guidance while enabling the business to move quickly and responsibly. This is a hands-on role for a commercially minded lawyer who enjoys working independently, managing a varied workload, and building scalable legal and compliance processes. This is a full-time hybrid role based in Arlington, Virginia, with in-office collaboration Tuesday through Thursday.

Requirements

J.D. from an accredited law school and active bar membership in good standing
5+ years of relevant legal, regulatory, compliance, or public policy experience
Experience in marketing and advertising, consumer protection, data privacy, e-commerce, or regulatory compliance
Strong legal research, writing, drafting, and communication skills
Ability to turn complex legal requirements into clear, practical business advice
Strong judgment and the ability to work independently and manage competing priorities
Commercial mindset and strong collaboration skills

Nice To Haves

In-house experience or experience working closely with business teams
Experience in e-commerce, consumer products, or another regulated industry
Experience with tobacco, nicotine, or other FDA-regulated products
Experience building privacy or compliance programs
Experience with federal and state advertising and consumer protection requirements
Employment law experience

Responsibilities

Lead the legal review of marketing, advertising, websites, product content, promotions, affiliate materials, and customer communications
Advise business teams on regulatory, privacy, consumer protection, and e-commerce matters
Develop and maintain U.S. data privacy compliance programs, including consumer rights, consent mechanisms, tracking technologies, and disclosures
Advise on subscriptions, pricing and promotional disclosures, cancellation practices, age verification, and regulated online sales
Draft, review, and negotiate commercial agreements and other legal documents
Research federal and state requirements and translate them into practical business guidance
Develop policies, procedures, training materials, and scalable legal review processes
Support the continued development of the U.S. legal function and manage relationships with outside counsel
Stay current on regulatory developments affecting nicotine products, e-commerce, marketing, privacy, and consumer protection