Senior Lead, Value Realization & Expansion

Salesforce•Seattle, WA

7d•Hybrid

About The Position

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. The Experience Our Global Growth Systems team is looking for a strategic, data-driven Growth Marketing Lead to own the end-to-end customer journey for Salesforce's Your Account self-service business. In this role, you'll drive customer activation, adoption, value realization, expansion, and self-service revenue by partnering across Product, Marketing, Sales, Data Engineering, Analytics, and Customer Success. You'll build scalable, data-driven growth programs powered by lifecycle marketing, experimentation, AI, and behavioral signals to deliver the right experience at the right moment. This is a hybrid role with three days in the office each week.

Requirements

7+ years of experience in Growth Marketing, Lifecycle Marketing, Product Marketing, Demand Generation, Marketing Operations, Product-Led Growth, or Digital Marketing.
Experience owning pipeline or revenue goals and driving measurable business outcomes.
Strong understanding of SaaS customer lifecycles, digital growth strategies, and lifecycle marketing.
Experience designing and optimizing customer journeys across email, web, in-product messaging, and marketing automation platforms.
Strong SQL skills and experience building audience segments, querying customer data, and working with CRM or behavioral datasets.
Experience using Tableau or other business intelligence tools to analyze performance, uncover insights, and guide investment decisions.
Experience designing or optimizing lead/contact scoring models that improve audience prioritization and campaign effectiveness.
Partnered closely with Product, Data Engineering, Analytics, Marketing Operations, and Sales to deliver scalable, data-driven marketing capabilities.
Experience leveraging AI, prompt engineering, or workflow automation to improve marketing processes and customer experiences.
Thrive in highly cross-functional environments, communicate effectively with both technical and business stakeholders, and enjoy building scalable processes that simplify execution.

Nice To Haves

Experience with Product-Led Growth (PLG) or self-service SaaS businesses.
Experience optimizing conversion paths, activation milestones, and usage-based monetization.
Worked with Customer Data Platforms (CDPs), Data Cloud, or behavioral data pipelines.
Experience with Salesforce products, Marketing Cloud, or Agentforce.
Built AI-powered marketing workflows, experimentation frameworks, or predictive segmentation models.
Understand LLM optimization, AI-assisted search, APIs, MCPs, or other emerging AI technologies and how they support modern growth marketing.

Responsibilities

Own the Self-Service Growth Strategy: Develop and execute the end-to-end growth strategy for Your Account. Drive improvements across activation, adoption, expansion, and self-service ACV. Build quarterly growth plans aligned to business and revenue goals.
Build Lifecycle Marketing Programs: Design customer journeys across email, in-product messaging, web, and AI-powered engagement. Create behavioral triggers that increase activation and premium adoption. Continuously optimize journeys through testing and experimentation.
Lead Growth Experimentation: Develop experimentation across messaging, targeting, segmentation, channels, and customer experiences. Design A/B and multivariate tests to improve conversion and engagement. Evaluate emerging AI capabilities and digital growth opportunities.
Drive Product-Led Growth: Partner with Product to define activation milestones and monetization opportunities. Improve self-service experiences while creating intelligent sales handoffs where appropriate. Optimize conversion across the customer lifecycle.
Leverage Data & Audience Insights: Use behavioral, product usage, and CRM data to identify high-value audiences. Partner with Data Engineering and Analytics to build scalable audiences and performance dashboards. Apply Tableau, SQL, Data Cloud, and AI insights to guide investment decisions.
Lead Cross-Functional Execution: Partner across Product, Marketing, Sales, Customer Success, Engineering, Analytics, and Marketing Operations. Drive alignment through clear planning, documentation, and executive communication. Build repeatable processes that improve execution quality and scalability.