Senior Lead, Marketing Services Operations

MoxieNew York, NY
Remote

About The Position

At Moxie, we empower ambitious aesthetic entrepreneurs to build profitable, independent practices—without burnout, overwhelm, or guesswork. In just a few years, we've grown from an idea to a global, remote-first team now supporting 700+ practices nationwide. Our purpose is simple: to unlock sustainable success for aesthetic entrepreneurs, at every stage of their journey. We're looking for a Senior Lead of Marketing Services Operations to build and own the operational foundation that powers Marketing Services as we scale from ~700 medspas to 1,000+ — without linearly scaling our team. Marketing Services is a cross-functional team that delivers performance marketing — primarily Meta campaigns — on behalf of hundreds of medspas across the country, and sits at the heart of Moxie's growth model. You'll be stepping into a pivotal leadership role where six functions report to you: Process & Automation, QA, Technical Support, Execution & Deployment, Knowledge Management, and Front Desk Services. Marketing Services is growing fast and adding new service lines — this role ensures our processes, automations, and quality standards are built to absorb that growth with precision and speed.

Requirements

  • 7–10 years in marketing or revenue operations, with at least 4 years managing multi-functional teams — you've led QA, technical support, deployment, or service delivery functions simultaneously, not just one at a time.
  • A proven track record scaling services operations — ideally from a few hundred to 1,000+ customers — without headcount growing in lockstep. You've solved scale problems structurally, not by adding bodies.
  • Hands-on fluency with the modern ops stack — ClickUp, HubSpot, Zapier/N8N, GoHighLevel. You don't just know these tools exist; you've built workflows in them and know where they break down at scale.
  • Real experience building AI-assisted workflows — not just prompting, but identifying leverage points, building the automation layer, and maintaining the human oversight that keeps quality high.
  • A cross-functional operator who makes decisions — you build alignment across peers in RevOps, BizOps, Product, and Service Ops without needing your manager to broker every conversation, and you hold yourself accountable to outcomes, not activity.
  • A developer of people — you invest in the growth of your team, and you have examples of managers you've coached toward promotion-readiness.

Responsibilities

  • Own and lead six operational functions — setting the roadmap, driving cross-functional alignment across Practice Success, Front Desk Services (FDS), Practice Onboarding, and Revenue Operations, and making most operational decisions without escalating upward. You're the primary point person, not a coordinator.
  • Build AI-assisted workflows at scale — stand up AI-powered QA for Meta ads, websites, and GHL automations; deploy AI triage for Technical Support; and identify every place automation can close the gap between current capacity and where we need to be at 1,000 providers.
  • Drive measurable quality improvement — audit error rates and QA processes, escalation rates, and ticket volume across functions; establish baseline KPIs; and execute structural fixes that deliver quantifiable improvement.
  • Stabilize and integrate the Front Desk Services team — establish roles, capacity models, performance dashboards, and accountability frameworks for a team newly transitioned into Marketing Services, and align the guest experience across all touchpoints.
  • Design and execute the operational roadmap to 1,000 — deliver a sequenced, cross-functionally aligned plan that gets Marketing Services operationally ready to absorb the next cohort of providers without proportional headcount growth, and contribute a credible POV to H2/2027 planning.

Benefits

  • Scope that matches your ambition. Multiple functions, a clear mandate, and the autonomy to own the decisions that matter — you won't be waiting for approval to move.
  • A real scaling challenge. 400 to 1,000 medspas without a proportional headcount increase. If you love building systems that outlast you, this is the problem.
  • AI as a first-class tool. We're not dabbling — AI and automation are primary levers here. You'll build workflows that actually change how the team operates.
  • Cross-functional visibility. You'll work directly with RevOps, Product, and BizOps leadership — this role has organizational reach well beyond its title.
  • A team worth building. Your org includes deeply capable people already doing great work. Your job is to put the right structure around them, not start from scratch.
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