Senior Lead, Global Audience Intelligence

Salesforce•Indianapolis, IN

1d•Hybrid

About The Position

This role sits at the center of Salesforce's global marketing intelligence function, leading audience segmentation strategy and targeting governance across campaigns, events, paid media, and sales activation programs. You'll partner with Data Science, Data Cloud, Analytics, and Field Marketing teams to build the audience-first infrastructure that powers pipeline and revenue growth - and help shape how AI-driven, agentic growth motions scale across every customer touchpoint. This is a hybrid role with three days in office each week.

Requirements

Strong SQL skills and hands-on experience querying databases, building audience segments, and managing data schemas
Worked in a global or multi-BU environment and understand how regional data nuances affect targeting strategy
Proven track record of cross-functional collaboration with Technical Product Managers, Data Engineers, and Marketing Operations teams

Nice To Haves

Hold a Salesforce Marketing Cloud Consultant certification or Certified Marketing Cloud Developer credential
Direct experience with Salesforce Data Cloud or Data360 for audience activation and segmentation automation
Built or contributed to audience taxonomy frameworks or canonical segmentation standards at scale
Exposure to AI-powered or agentic marketing systems and audience-first orchestration models

Responsibilities

Define and evolve enterprise-wide audience segmentation strategies using machine learning, behavioral signals, pipeline intelligence, and intent data to drive coordinated activation across campaigns, channels, and sales motions
Partner with Data Cloud, Data Science, and Analytics teams to operationalize predictive insights, improve targeting precision, and build scalable frameworks that support AI-enabled and agentic growth systems
Lead contact acquisition and enrichment strategies to close coverage gaps within strategic accounts, partnering with data vendors and internal stakeholders to prioritize high-value opportunities
Establish governance models, operational processes, and enablement resources that scale audience operations globally and reduce fragmentation across teams and regions