Senior Lead, Digital Communications

Pivotal•Kirkland, WA

12d•Onsite

About The Position

The Senior Lead, Digital Communications works across multiple entities within the Pivotal ecosystem and is responsible for designing the strategy and leading the execution to grow and optimize the Principal’s voice and audiences across social channels. This position drives the day-to-day management of the editorial calendar, and in partnership with the Director, Digital Communications, identifies and shapes digital editorial strategy to include key social campaigns, timely and relevant content, and other initiatives in support of the Principal’s priorities. In collaboration with others, this role guides the development of creative content for the Principal’s social channels and monitors digital measurement, engagement metrics, and industry trends to ensure quality content optimized for each channel. This position advises others on the Communications & Public Affairs team and represents the Principal’s social channels to internal collaborators and partners within the Pivotal ecosystem. This individual also works closely with the Creative Studio. The role spans all aspects of operations and includes direct oversight of multiple vendors and contributors to deliver sharp editorial programming, paid media planning, reputation management, and real-time interactions with partners and influencers. Responsibilities within this role may be distributed based on evolving team priorities, with this individual expected to flex across the full scope of work as needed. Clear focus areas are defined in partnership with the Director, Digital Communications to ensure alignment and clarity.

Requirements

Minimum 5-7 years of experience running large, multi-channel social media networks on behalf of organizations or high-profile leaders, or an equivalent combination of advanced training and experience.
Ability to conceptualize and implement successful social media campaigns and initiatives aligned with long-term strategic goals.
Experience conveying complex ideas through compelling copy and social-friendly content.
Strong understanding of analytics and measurement, with the ability to extract and communicate actionable insights.
Up-to-date knowledge of emerging communication trends, including new channels, tools, and platform features.
Proficiency using Microsoft 365 (Outlook, Word, Excel, PowerPoint, OneNote, and SharePoint).
Fluency in use of systems necessary to role (e.g., Salesforce, Workday).
Willingness and ability to travel as needed.

Nice To Haves

Ability to collaborate across teams, such as creative, program and media, to ensure integrated planning and alignment to objectives.
Proven project management and execution skills.

Responsibilities

Design and implement a digital strategy for the Principal’s social channels that optimizes growth and supports influence on priority issues.
Advise on digital strategies for Pivotal-led campaigns and initiatives, in partnership with the Impact Communications & Creative Strategy team.
Define social media priorities, goals, and targets, ensuring alignment with high-priority issues.
Lead measurement and reporting for social channels, updating best practices and presenting weekly, monthly, and quarterly performance data to communications and leadership teams.
Develop a strategy to monitor and mitigate misinformation—in partnership with the Senior Measurement & Research Manager—adjusting content and editorial strategy accordingly.
Supervise the editorial calendar, ensuring long-range planning across content channels.
Plan and manage the daily social content calendar, coordinating amplification of earned/owned media, inbound partner requests, and tone/voice alignment with Pivotal channels.
Be responsible for social copy process from start to finish, collaborating with agency partners, writers, and other communications team members, as appropriate.
With agency support, monitor peer activity and social trends, identifying opportunities to optimize multi-channel content.
Manage social publishing tools and posting, including influencer engagements.
Grow and manage online community, identifying discrete ways to amplify Pivotal’s impact and sharing digital expertise with colleagues.
Refresh and optimize social channel strategy regularly.
Serve as day-to-day lead for digital agency management.
Plan and implement social campaigns to drive audience acquisition, issue awareness, and engagement.
Develop and manage paid media programs to expand reach and campaign objectives.
Track and report performance of channels, content, and campaigns relative to goals.
Support influencer and network strategy through social listening and real-time activation.
Apply strong communication techniques, including audience segmentation, stakeholder analysis, and adherence to brand parameters.
Lead content for partnerships for high-impact campaigns and initiatives.
Staff and create digital content for the Principal's media engagements and events (domestic and international).
Collaborate with Creative Studio to shape content briefs and ensure deliverables are optimized for social, website, and email.
Build and maintain collaborative relationships with internal collaborators across multiple entities and with external partners across social media platforms, consultants, influencers, and creator partners.
Represent Pivotal with partners and provide regular updates on digital strategy and execution.
Partner with Technology teams to manage social media platforms.
Build and maintain relationships with social networks, partner organizations, and others to amplify Pivotal’s campaigns and initiatives.
Foster a culture of inclusivity and accountability across the Communications & Public Affairs team and its partners.
Adapt to evolving strategy by remaining flexible.
Perform other job-related duties as assigned.