Senior Specialist, Digital Communications

Stryker•Flower Mound, TX

13h•Hybrid

About The Position

The Senior Specialist, Digital Communications will use their talent and expertise in digital marketing, social media, and email marketing to achieve annual marketing communication goals. The ideal candidate is highly driven, analytical, and collaborative, and will be responsible for managing organic and paid social media, CRM and email marketing initiatives, and other digital marketing projects. They will plan, execute, measure, analyze, optimize, and report on campaigns directed toward healthcare professionals (HCPs) and patient audiences. This position is based in Flower Mound, TX; or Denver, CO; with occasional in-office presence required. Up to 10% travel may be required for business meetings.

Requirements

Bachelor’s degree
2+ years of work experience
1+ year of experience managing social media channels (Facebook, Instagram, LinkedIn, X, and YouTube), including paid social campaigns and analytics
Experience developing social media and email content, with a solid understanding of basic digital design and user experience principles
Strong analytical skills with experience measuring digital marketing performance
Strong grammar, copywriting, proofreading, and editing skills with attention to detail

Nice To Haves

1+ year of hands-on experience with CRM and email marketing platforms (Salesforce, Marketo, Pardot, Mailchimp)
Experience scheduling, tagging, and reporting content using Hootsuite or similar social media management tools
Working knowledge of Adobe Creative Cloud
Experience in medical devices, healthcare marketing, or regulated industries

Responsibilities

Execute the social media strategy (organic and paid) from inception to completion, working closely with the Marketing Communications team to ensure flawless execution.
Publish high-quality content optimized for social media platforms, including Facebook, Instagram, LinkedIn, X, and YouTube.
Monitor daily engagement across all active social media channels and adhere to Stryker’s guidance on interactions, including complaint handling.
Manage day-to-day execution of CRM and email marketing strategies to enhance HCP and patient engagement and loyalty, educate through drip campaigns, and drive users to take action through defined conversion points.
Lead end-to-end email marketing campaigns from conceptualization through execution and analysis.
Use data-driven insights to inform customer segmentation, personalization, and lifecycle marketing.
Analyze performance and provide actionable insights and recommendations to achieve business goals.
Explore, recommend, and implement industry trends, best practices, and automation tools to improve digital marketing efficiency.
Ensure all work complies with brand guidelines and communication strategy.
Build strong working relationships across Marketing Communications, Corporate Marketing Operations, and Corporate Communications to drive alignment among key stakeholders.
Serve as the Endoscopy Division representative for social media and email initiatives.
Maintain a high level of self-motivation, generate fresh ideas, and stay current on innovative trends, tactics, and strategies.