Senior Key Account Manager

Red Bull•Dallas, TX

1d•$115,000 - $173,000

About The Position

The Senior Key Account Manager (SKAM) is responsible for selling and executing Red Bull strategy and initiatives with a National Account at the regional market level. The role owns regional key account budgets and results, including pricing, promotions, and campaigns that drive trial within the chain. It develops productive business relationships with assigned stakeholders and market leaders, creates solutions that address customer needs while achieving Red Bull goals, and drives best practices through strong results and innovative solutions. The SKAM manages a comprehensive customer joint business plan for designated account call points, coordinating multifunctional resources such as Category Management, Retail Marketing, and local event integration. The position leads annual strategic planning and execution, develops customer-specific strategies, manages budgets and promotional calendars, evaluates business performance and investment returns, and aligns national strategy with field execution. It also builds senior-level customer relationships, leads business reviews, supports cross-functional collaboration, and communicates programs and initiatives to field teams. The position may be based in Denver, Colorado; Los Angeles, California; or Long Beach, California. Travel is listed as 50–60. The role is open to U.S. citizens, U.S. permanent residents, or people currently authorized to work in the United States on a valid visa.

Requirements

At least 5 years of sales and key account or national account experience with a strong track record of success.
Strong analytical skills and experience using internal and external data sources, such as Circana.
Strong presentation and public-speaking skills.
Excellent communication and active-listening skills.
Strong negotiation skills.
Innovative, solution-oriented mindset.
Self-motivated and able to work independently.
Extremely proficient in Microsoft Excel and PowerPoint.
Fluent in English.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Experience in the Quick Serve Restaurant segment with CPG or FMCG industries.
Experience calling on this customer.
Bachelor’s degree.
Additional language skills.

Responsibilities

Lead development and execution of annual strategic business plans for assigned account call points, aligning Red Bull and customer growth objectives.
Identify and drive incremental sales, profit, and market-share opportunities through customer-specific strategies, analytics, and long-term planning.
Serve as the primary business lead at the account’s Field Office level, building senior-level relationships and influencing customer stakeholders.
Develop fact-based customer presentations, business reviews, and strategic recommendations.
Partner with Category Management, Marketing, and Finance to deliver integrated customer solutions and execution.
Negotiate annual programs, promotional calendars, and initiatives using national product offers and expanding the national promotional calendar.
Monitor business performance, identify risks and opportunities, and develop action plans to meet volume, revenue, and profitability targets.
Use consumer, customer, and market insights to influence menu activations, merchandising, promotional, and operational strategies.
Align national strategy with field execution by collaborating with internal stakeholders, distributors, and customer teams.
Develop and maintain a stakeholder engagement strategy and relationship-mapping and communication framework for assigned call points.
Build trusted customer partnerships, lead regular business reviews, and facilitate collaboration and issue resolution across Red Bull and partner teams.
Represent Red Bull in customer meetings, industry forums, and strategic planning sessions.
Create governance processes, tools, and reporting frameworks that support accountability, transparency, and consistency.
Work with Red Bull Field teams to share information about programs taking place in market.
Construct the annual Customer Marketing Plan, manage associated funds, and track budgets against annual BP budgets.
Build the customer marketing calendar and work with the account leader on annual market forecasting and planning, providing monthly updates.
Use customer, market, and consumer insights to identify growth opportunities, set priorities, and develop strategic account plans.
Evaluate ROI of customer investments and lead post-promotion and program analysis to improve future activation strategies.
Use data sources and category insights to support recommendations and data-led decisions; analyze account performance, sales trends, and market dynamics.
Conduct quarterly business reviews covering account performance, channel competition, and market opportunities.
Share examples of Red Bull marketing activities and Energy Insights to influence promotional, pricing, and display practices.
Build relationships across key accounts beyond the buyer level.
Work cross-functionally to sell in and execute programs, navigate complex account call structures, and keep field teams informed about key account programs and initiatives.
Visit distributors routinely and communicate regularly with BU/HQ teams, using marketing and finance input to develop plans and presentations for customer call points.