Senior Key Account Manager

Red Bull•Chicago, IL

About The Position

The Senior Key Account Manager (SKAM) sells and executes Red Bull strategy and initiatives with a National Account at the regional market level. The role owns regional key account budgets and results, develops productive business relationships with assigned stakeholders and market leaders, and creates customer solutions that meet customer needs while achieving Red Bull goals. The SKAM manages a comprehensive customer joint business plan with designated account call points, coordinating resources such as category management, retail marketing, and local event integration. The role may be based in New York, NY, or Columbus, OH. The SKAM leads strategic account planning and execution, drives sales, profit, and market-share opportunities, and serves as the primary business lead for the partnership at the account’s Field Office level. The position develops customer presentations and business reviews, negotiates annual programs and promotional calendars, monitors performance against targets, and uses customer, consumer, and market insights to guide strategies. It also coordinates national strategy with field execution and works across Red Bull teams, distributors, and customer teams. The role builds stakeholder engagement and communication frameworks, develops trusted customer relationships, leads regular performance reviews, and facilitates cross-functional collaboration and issue resolution. It represents Red Bull in customer meetings and planning sessions and creates governance and reporting processes to promote accountability and consistency. The SKAM constructs and manages the annual Customer Marketing Plan and its funds, builds the marketing calendar with the customer, and works with the account leader on annual forecasting and planning, providing monthly updates. The position analyzes account performance and investment returns, conducts post-promotion analysis, develops fact-based recommendations, and communicates insights to internal stakeholders. It also conducts quarterly business reviews, shares Red Bull marketing examples and Energy Insights, and keeps field teams informed of account programs and initiatives.

Requirements

At least 5 years of Sales and Key Account or National Account experience, with a strong track record of success.
Strong analytical skills and experience using internal and external data sources, such as Circana.
Strong presentation and public-speaking skills.
Excellent communication and active-listening skills.
Strong negotiation skills.
Innovative, solution-oriented mindset.
Self-motivated and able to work independently.
Extremely proficient in Microsoft Excel and PowerPoint.
Fluent in English.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Experience in the Quick Serve Restaurant segment with CPG or FMCG industries, preferably.
Experience calling on this customer, strongly preferred.
Bachelor’s degree preferred.
Additional language skills are an advantage.

Responsibilities

Lead development and execution of annual strategic business plans for assigned account call points, aligning Red Bull and customer growth objectives.
Identify and drive incremental sales, profit, and market-share opportunities through customer-specific strategies, analytics, and long-term planning.
Serve as the primary business lead for the partnership at the account’s Field Office level and build senior-level customer relationships.
Develop fact-based customer presentations, business reviews, and strategic recommendations.
Partner with Category Management, Marketing, Finance, distributors, field teams, and customer teams to deliver integrated solutions and coordinate execution.
Negotiate annual programs, promotional calendars, and initiatives using national product offers and expanding the national promotional calendar to support mutual growth.
Monitor business performance, identify risks and opportunities, and develop action plans to achieve volume, revenue, and profitability targets.
Use consumer, customer, and market insights to influence menu activations, merchandising, promotional, and operational strategies.
Ensure alignment between national strategy and field execution through internal and external collaboration.
Develop and maintain stakeholder engagement, relationship-mapping, and communication frameworks across assigned call points.
Lead regular business reviews and performance updates with customer leadership using reporting, scorecards, and insights.
Represent Red Bull in customer meetings, industry forums, and strategic planning sessions.
Create governance processes, tools, and reporting frameworks that promote accountability, transparency, and consistency.
Construct the annual Customer Marketing Plan, manage associated funds, and track budgets against annual business-plan budgets.
Build the customer marketing calendar and work with the account leader on annual forecasting and planning, providing monthly updates.
Evaluate the ROI of customer investments and lead post-promotion and program analysis to assess effectiveness and optimize future activations.
Analyze account performance, sales trends, market dynamics, and category insights to identify opportunities and develop fact-based business cases and recommendations.
Conduct quarterly business reviews covering account business, channel competition, and plans based on market opportunities.
Share examples of Red Bull marketing activities and Energy Insights to demonstrate differentiation and inform promotional, pricing, and display practices.
Navigate complex account call structures involving operators, agencies, and corporate call points.
Use communication processes such as Chain Alerts to keep field teams informed about key-account programs and initiatives.
Visit distributors (DPs) routinely to maintain personal contact and open communication.
Communicate and work effectively with BU and HQ teams, leveraging Marketing and Finance input to develop plans and presentations for customer call points.