Senior Investment Associate
About The Position
WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. The Senior Investment Associate handles day to day management (development, execution, and optimization) of the integrated digital spend for their assigned clients. You will develop media recommendations with the larger Investment Team, see them through to approval, successfully implement, and report on campaign performance across major vendors while monitoring client budgets and adherence to KPIs. You will also work closely with Planning teams to ensure that final buys deliver on the approved plan objective and strategy.
Requirements
- Bachelor’s degree in advertising, marketing, business administration, and communications; OR equivalent professional work experience.
- 1+ years of prior digital investment experience required
- Build and maintain strong relationships with media, technology, analytics and WPP Media teams as well as media and technology publishers
- Foster camaraderie within the Investment team and with all key stakeholders they support
- Provide guidance to team members and nurture/promote team environment
- Train employees on tools and best practices
- Be capable of working successfully within a team as well as independently
- Thorough understanding of the media landscape and fast-moving digital trends
- Strong quantitative and analytical/results-oriented skills
- Excellent verbal and written communication skills
- Ability to work in a team environment that promotes collaboration
- Adept at communicating effectively across all levels
- Ability to multi-task, work successfully with teams, and work under pressure
- Excellent time-management and follow-through skills
- Advanced proficiency in Excel with intermediate PowerPoint skills
Responsibilities
- Integrate with the Planning team to gain insights on objectives, KPIs, strategies, audiences, etc. to ensure tactical buys deliver against goals.
- Participate in vendor RFP selection
- Help manage RFP process (all digital direct/sponsorship media)
- Manage vendor relations (Inventory avails, IOs, notify if included/excluded from buy)
- Develop tactical buy with larger Investment team
- Assist with entering the partner buys into Prisma platform, sending out IOs, and preparing campaign for launches in DCM (trafficking, setting up ad serving, etc.)
- Ensure all buys are entered correctly into Prisma (naming conventions, budgets, placements, compliance, updates, etc.), campaign launches, and delivery/pacing is occurring
- Build relationships and meet with vendors on an ongoing basis to provide updates and/or recommendations
- Create Partner POVs
- Keep current on partner and marketplace innovations, ad models, and technologies
- Proactive in following up on client team requests with a key awareness of client deadlines
- Collaborate with Analytics to identify and activate buy optimizations
- Manage monthly billing
- Maintain communication with Planning team to ensure timely delivery of requests
- Collaborate with the media team members to resolve media billing issues
- Help develop and attend media recommendation presentations
Benefits
- competitive medical
- group retirement plans
- vision
- dental insurance
- significant paid time off
- preferential partner discounts
- employee mental health awareness days
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
