Senior Influencer Marketing Specialist - US. Remote

Cimpress/Vista
$65,000 - $110,000Remote

About The Position

VistaPrint's influencer program has grown from a small pilot into a scaled engine driving brand awareness, content creation, and customer acquisition across North America. This role sits within the global Affiliate & Influencer team, with a dedicated focus on the North America program. The Specialist will play a key role in the day-to-day operations of the influencer program, owning the operational rhythm, keeping the agency accountable, and ensuring the program delivers. The role involves working closely with the manager on strategy and channel direction, with real ownership over the execution and accountability infrastructure that keeps the program running.

Requirements

  • 3-5 years in influencer marketing with demonstrated performance results
  • Solid understanding of how influencer programs work across Meta, TikTok, and YouTube — platform fluency matters here.
  • Strong organizational and project management skills, you're the person who makes sure nothing falls through the cracks.
  • Comfort working with data: pulling reports, tracking performance, and flagging what's working and what isn't.
  • Clear, confident communicator with agencies, creators, and internal teammates alike.

Responsibilities

  • Define and execute a data-driven influencer channel strategy that delivers against growth KPIs — and present clear performance narratives to marketing leadership on a regular cadence.
  • Run program performance end-to-end: build reporting rhythms, design and run structured tests, document learnings, and optimize on weekly and monthly cycles.
  • Manage the agency relationship from scope through delivery: fee structures, budget discipline, sharp negotiations, and ongoing strategic alignment.
  • Collaborate across Paid Media, Brand, Creative, Social, and Analytics to keep influencer strategy integrated with the broader marketing system.

Benefits

  • health, wealth and wellness programs
  • long-term equity incentives
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