Senior GTM Enablement & Instructional Design Manager

Trulioo•San Diego, CA

3d•Hybrid

About The Position

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online. Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries. But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year , reflecting our commitment to an inclusive, collaborative, and people-first workplace. Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite. The Transformation Office at Trulioo drives operational excellence, scalable systems, and cross-functional execution across the company. We partner closely with Product, Revenue, Operations, and Customer Experience teams to implement new tools, redesign workflows, enable automation (RPA), and integrate AI-driven capabilities. As Trulioo continues to evolve its product offerings and go-to-market (GTM) strategy, we are hiring an Instructional Designer, GTM & Transformation to lead product, sales, and systems enablement that supports commercialization and adoption — from design through delivery. This is not a traditional L&D role. You will work directly alongside Product, Sales, Revenue Operations, and Transformation leaders to ensure that new product launches, feature enhancements, pricing/packaging updates, and system rollouts are translated into clear, measurable enablement programs — and effectively delivered to drive behavior change and business impact. This will be a full-time, permanent position working out of the San Diego office on a hybrid model (3-days per week in the office).

Requirements

8+ years of experience in instructional design, sales enablement, product enablement, or L&D in a B2B SaaS or technology environment.
Direct experience delivering training (virtual and in-person) to revenue or customer-facing teams.
Experience supporting product launches and commercialization efforts.
Experience building and facilitating sales training programs tied to measurable outcomes.
Experience supporting system implementations (CRM, SaaS tools, automation platforms).
Strong facilitation and presentation skills with the ability to engage diverse audiences.
Strong understanding of adult learning principles and sales enablement best practices.
Ability to simplify complex technical concepts into compelling, actionable training.
Proficiency with eLearning tools (Articulate, Rise, etc.) and LMS platforms.
Strong stakeholder management across Product, Marketing, Revenue, and Operations.
Data-driven mindset with the ability to measure both learning and business impact.
Highly organized, execution-focused, and adaptable in fast-paced environments.
Commercially minded — understands how training drives revenue outcomes.
Confident facilitator who can command a room and drive engagement.
Systems thinker who connects product, process, and performance.
Comfortable operating in ambiguity, especially during launches and transformation efforts.
Builder mentality — enjoys creating and scaling enablement programs from the ground up.

Responsibilities

Product & GTM Enablement Partner with Product and Product Marketing to design and deliver enablement programs for: New product launches, Feature enhancements, Pricing and packaging updates, Market expansion initiatives
Translate complex product capabilities into sales-ready messaging, training content, and use-case materials.
Deliver live and virtual training sessions to Sales, BDR, Customer Success, and Partnerships teams to support commercialization readiness.
Reinforce learning through workshops, role plays, and scenario-based exercises tied to real customer conversations.
Design and deliver onboarding and continuous education programs for Revenue teams.
Facilitate instructor-led sessions, cohort-based learning, and hands-on workshops.
Develop learning paths aligned to GTM roles (Sales, Solutions Engineering, Customer Success).
Create practical, scenario-based training tied to pipeline progression and deal execution.
Collaborate with Revenue Operations to reinforce CRM usage, pipeline discipline, and process adherence.
Embed reinforcement mechanisms (microlearning, job aids, certifications, deal support resources).
Design and deliver training programs to support system implementations (CRM, automation tools, AI-enabled workflows).
Facilitate live training sessions and office hours during system rollouts and process changes.
Create SOP documentation, walkthrough videos, and system simulations to accelerate adoption.
Ensure training is embedded into change management plans for all major initiatives.
Support rollout of RPA and AI-enabled tools by designing and delivering targeted learning programs.
Help teams understand not only how to use tools, but how automation changes workflows and performance expectations.
Leverage AI tools to accelerate content creation and enhance personalized learning experiences.
Define success metrics for enablement programs (e.g., ramp time, win rates, feature adoption, system utilization).
Evaluate training effectiveness through assessments, feedback, and performance data.
Partner with RevOps and Product Analytics to connect training outcomes to revenue and operational KPIs.
Continuously refine both content and delivery approaches based on insights.
Standardize enablement frameworks, delivery playbooks, and templates within the Transformation Office.

Benefits

Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process.
Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity.
Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized.
Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization.

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