Senior GTM AI & Automation Specialist

AlayaCare•Toronto, ON

7d•CA$110,000 - CA$130,000•Hybrid

About The Position

AlayaCare is seeking a Senior GTM AI & Automation Specialist to design, build, and scale AI-enabled workflows and agents that will transform the company's Go-To-Market (GTM) motion into a system that continuously improves. This is a hands-on role focused on building production systems, not a consulting or strategy role. The specialist will work with Sales, Marketing, Customer Success, and Revenue Operations & Enablement teams to identify opportunities for AI to create leverage by eliminating manual work, addressing bottlenecks, and filling data gaps. The goal is to create a unified, intelligent revenue technology stack that enhances efficiency and outcomes across the customer lifecycle, from prospecting to expansion.

Requirements

Designed, built, and shipped AI-enabled workflows that are still running in production without direct supervision.
Hands-on fluency with AI automation platforms (e.g., Clay, Zapier, Make, Workato, n8n) integrated with CRM, marketing automation, and customer success tools.
Working knowledge of prompt engineering, agent-based workflows, AI orchestration, and emerging approaches like Model Context Protocol (MCP).
Ability to manage tools effectively, understand APIs at a working level, and collaborate with technical colleagues.
Scripting ability in Python or JavaScript is a bonus.
Real time spent inside a revenue organization (RevOps, Sales Ops, Marketing Ops, Enablement, or GTM Operations) with a working understanding of GTM processes.
Experience using data, dashboards, and reporting to identify opportunities, measure impact, and drive decisions.
Comfortable working with SQL, BI platforms (e.g., Power BI, Tableau), and data infrastructure such as Snowflake.
Track record of driving adoption across teams without formal authority.
Ability to operate independently, prioritize competing demands, and deliver in fast-paced, high-growth environments.
Ability to translate between business problems and technical requirements.

Nice To Haves

Ex-RevOps or GTM Ops builder who went deep on AI tooling and automation.
Technical Marketing or Sales Ops specialist from a B2B SaaS company who has built end-to-end workflows across HubSpot, Gong, Clay, and related platforms.
Early-stage GTM engineer at a SaaS company who built AI-powered prospecting, scoring, or CS automation.
Comfortable being scrappy, learning as you go, and finding solutions through experimentation.

Responsibilities

Find and build the highest-leverage AI opportunities by partnering with GTM teams to identify manual work, bottlenecks, and data gaps.
Design, build, deploy, and scale AI-enabled workflows and agents across the revenue organization.
Own a prioritized backlog of AI and automation opportunities, including defining requirements, prototyping, shipping, measuring impact, and iterating.
Research, evaluate, and pilot emerging AI technologies, agent-based workflows, and automation platforms.
Own the revenue tech stack as a unified, intelligent system by evaluating, optimizing, and managing integrations of core revenue technology platforms (e.g., HubSpot, Gong, ChurnZero).
Design and document scalable integration logic, workflow architectures, and solution designs.
Support GTM operations including lead routing, data enrichment, account prioritization, pipeline management, forecasting, attribution, and revenue intelligence.
Define and track clear success metrics for AI initiatives (e.g., time saved, deal velocity, adoption rates, pipeline impact, revenue outcomes).
Build dashboards and reporting frameworks to demonstrate ROI of AI and automation investments.
Develop documentation, playbooks, and best practice frameworks for non-technical teammates.
Apply AI governance principles, human-in-the-loop design, and monitoring practices to ensure solutions are reliable, ethical, and compliant.