Senior Growth & Product Marketing Manager

Kixie • Santa Monica, CA

4d • Hybrid

About The Position

About Kixie
Kixie is building the Revenue Signal Orchestration layer for modern GTM teams.
CRMs store what happened. Kixie turns signals — intent, conversations, timing — into immediate revenue actions.
Today, we power:
Speed-to-Lead (engage instantly at peak intent)
Speed-to-Conversation (maximize real connects)
Next: Signal-to-Action — where every conversation triggers automated revenue outcomes.
This role sits at the center of that transition.

The Role
This is a hybrid role across:
Product marketing
Lifecycle/retention
Website & funnel conversion
AI-driven growth
You will own how Kixie:
Turns product into pipeline
Turns usage into expansion
Turns signals into conversion
This is a hands-on, execution-heavy role, not a strategy-only PMM position.

Requirements

• 5–8 years in B2B SaaS across product marketing, growth, or lifecycle
• Proven impact on: Activation, Conversion, Expansion (not just lead generation)
• Strong product intuition — understands how features drive behavior
• Highly data-driven — measures outcomes, not activity
• Hands-on operator — ships, tests, iterates quickly
• AI-native — actively uses AI to increase output and insight velocity

Responsibilities

• Define and evolve Kixie’s narrative: Speed-to-Lead → Speed-to-Conversation → Signal-to-Action
• Translate product capabilities into clear, measurable business outcomes
• Own GTM for: Feature launches, AI capabilities, Packaging updates
• Build playbooks that Sales and CS actually use
• Own onboarding → activation → adoption → expansion
• Build multi-channel lifecycle systems (email, SMS, in-app, outbound assist)
• Partner with Sales and CS to drive: Feature adoption, Expansion revenue
• Improve: Activation rate, Time-to-value, Net revenue retention
• Own the website as a conversion engine
• Continuously test: Messaging, Structure, Offers, Demo flows
• Improve: Demo conversion rates, Trial activation, Inbound → outbound assist flows
• Use AI to: Generate and test messaging at scale, Analyze conversation + CRM data for insights, Build lightweight workflows and agents
• Run a continuous experimentation loop: Hypothesis → test → learn → deploy
• Increase experiment velocity across funnel stages
• Own VOC system across: Calls, CRM data, Customer interviews
• Translate insights into: Messaging improvements, GTM changes, Product feedback
• Work directly with Product on revenue-impacting decisions

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed