Senior Growth Product Manager | Firefly Boards

Adobe•San Francisco, CA

4d•Remote

About The Position

Adobe Firefly is reimagining what it means to invent. Firefly Boards is a generative canvas where ideas develop, evolve, and form the basis for brand campaigns and product launches. Boards offers a shared space for individuals and teams to ideate, iterate, and produce with AI. We're building a team that cares as much about how people discover and fall in love with Firefly Boards as they do about what gets built. If you want to work at the intersection of generative AI, product-led growth, and the future of creative work, this is that role. We're looking for a Senior Growth Product Manager to own activation, retention, and expansion for Firefly Boards. This isn't a traditional feature PM role. You'll analyze the data closely and focus on moments where users drop off or get excited. You will develop product experiences that turn curious first-timers into daily creators and individual users into team-wide adoption. Working alongside engineering, product, data science, and marketing, you will invent and deliver growth loops such as onboarding processes, sharing and collaboration hooks, monetization points, and viral mechanics that spread Boards. You will bring order to uncertainty, move swiftly when the path is obvious, and perform careful experiments when it is unclear.

Requirements

5+ years of product management experience, with at least 2 years passionate about growth, PLG, or lifecycle in a SaaS or consumer product environment.
Proficiency in growth metrics and frameworks is required. You understand what a north star metric means. You know why the DAU/MAU ratio is important and can distinguish a good retention curve for creative tools versus efficiency tools.
A track record of shipping growth experiments that measurably moved the needle. You can speak concretely about what you tested, what you learned, and what you shipped as a result.
Strong analytical instincts paired with the qualitative curiosity to understand the human story behind the numbers. You're equally comfortable in a SQL query and a user interview.
Outstanding cross-functional influence. You know how to align engineering, build, data, and marketing around a shared growth agenda without relying on authority.
Comfort operating in ambiguity. Firefly Boards is a fast paced product in a fast-moving space. You thrive when the playbook hasn't been written yet.

Nice To Haves

Hands-on experience with generative AI products — particularly in creative or build contexts where the output itself is the primary value.
Familiarity with Adobe Creative Cloud tools or comparable creative ecosystems (Figma, Canva, Miro, or similar collaborative canvases).
Experience driving B2C-to-B2B or individual-to-team expansion within a freemium or subscription model.
Background working within a large enterprise while maintaining startup-caliber speed and judgment.

Responsibilities

Own the growth model. Define the metrics that matter — activation rate, time-to-value, retention curves, expansion revenue — and build a roadmap of product investments crafted to move them. Know which lever matters most at any given moment, and be ready to defend your bets with data.
Build and ship growth experiences. Lead the product development of onboarding flows, in-product discovery moments, sharing and collaboration hooks, upgrade prompts, and re-engagement surfaces. Convert growth hypotheses into clear requirements and deliver them accurately.
Run a rigorous experimentation program. Build, launch, and analyze A/B and multivariate tests across the user journey. Build institutional knowledge from wins and losses alike, and compose a detailed feedback loop between experimentation results and roadmap decisions.
Find the aha moment — and shorten the path to it. Dig deep into how new users experience Firefly Boards for the first time. Map the moments that predict long-term retention, identify the friction that delays them, and build experiences that get every user there faster.
Build templates and content that activate users faster. Partner with content and creative teams to identify the use cases, workflows, and starting points that consistently get new users to value. Commission and co-design a library of templates that lower the barrier to a first meaningful creation — turning a blank canvas into an invitation rather than an obstacle.
Drive cross-product growth activations with Adobe teams. Identify valuable moments across Adobe's product ecosystem—Creative Cloud, Express, Experience Cloud, and more. Develop and launch co-growth initiatives with partner product teams to expand Boards' reach beyond top-of-funnel acquisition.
Drive cross-functional growth alignment. Partner with marketing on acquisition-to-activation handoffs, with data science on instrumentation and modeling, and with monetization and platform teams on upgrade and expansion pathways. Influence without always owning, and move the organization faster than any single team could on its own.
Embed in the creative community. Spend real time with designers, marketers, and content creators who use Boards every day. Understand how they talk about it, share it, and decide to pay for it. Feed those insights continuously into your roadmap.