About The Position

Magic Eden, a company that achieved unicorn status rapidly, is launching Dicey, a crypto casino and sportsbook platform targeting the iGaming and sports betting markets. Dicey is a fully remote venture focused on innovation in growth strategies, particularly leveraging AI. This role is crucial for redefining how a growth team operates by building AI-driven workflows and pipelines for personalized player retention and engagement. The primary focus will be on the post-signup player journey, including segmentation, targeted offers, and campaign management, with a strong emphasis on AI integration to drive behavioral change and P&L growth.

Requirements

  • Strong intuition for player psychology and incentive design.
  • Deeply analytical with the ability to conduct independent data analysis (e.g., cohort cuts) without relying solely on data scientists.
  • AI-native approach, comfortable using AI for query writing, analysis, and automation.
  • High output with good judgment, capable of generating and prioritizing testable ideas.
  • Bias towards hands-on execution, comfortable with tasks like sending emails, running queries, and writing specifications.
  • Comfortable with ambiguity and building processes from scratch.
  • Experience in gambling, gaming, fintech, or consumer marketplaces is helpful.
  • Genuine curiosity about user behavior.

Nice To Haves

  • Backgrounds that tend to fit: Growth PM at a data-heavy consumer company, MBB consultant transitioning to product, or a Data Scientist/Analyst wanting to ship products.

Responsibilities

  • Own retention and monetization as a growth loop, setting targets and driving numbers for post-signup player activity.
  • Own the player segmentation framework, evolving it beyond current value and risk metrics, defining input signals, and guiding its company-wide application.
  • Build an AI-native growth stack, including analysis tools, agents, and automated pipelines for segment surfacing, offer generation, and campaign execution with minimal manual intervention.
  • Design and ship targeted offers (e.g., reload bonuses, lossback, wager bounties, challenges, win-back sequences), including sizing, specification, execution, and measurement.
  • Analyze data from data warehouses and on-chain sources to identify patterns and translate them into proactive campaigns.
  • Expand player signals by integrating on-chain activity, status-match programs, social account linking, and other relevant data sources.
  • Execute campaigns across various channels (email, in-app, Telegram), leveraging AI for significant efficiency gains.
  • Partner with engineering and design teams to develop repeatable product surfaces for growth initiatives.

Benefits

  • Competitive, top-of-market compensation.
  • Opportunity to define the role of an AI-native growth PM.
  • Pioneering personalized retention strategies in the industry.
  • Real ownership of a segmentation framework, product surfaces, and P&L lever.
  • Direct line of communication to the founding team.
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