Senior Growth Marketing Manager

Peppr•Irvine, CA

11d

About The Position

Peppr gives independent restaurants the POS and ordering solutions built for how they actually work. We focus on solving real problems owners face every day, from managing the dinner rush to driving more sales through digital channels. Running a restaurant is hard enough without fighting your technology. That’s why we handle setup and launch, so restaurants can focus on their guests and grow their business faster. Join us on our journey to transform the restaurant experience, one transaction at a time. About the Role We’re hiring a Senior Growth Marketing Manager to turn clear positioning and strong brand narratives into real, measurable growth. This is a hands-on, execution-heavy role focused on experimentation, conversion, and learning across the full funnel—from first touch through MQL/SQL and activation. You’ll work across both organic and paid growth surfaces, owning experiments across messaging, offers, landing pages, and lifecycle flows. While you won’t own media buying, you’ll directly shape what paid traffic lands on and how it converts. Expect to spend real time in the CRM and dashboards—building segments, analyzing cohorts, diagnosing drop-offs, and using customer data to guide decisions in an environment where not everything is perfectly set up yet. You’ll partner closely with Brand & Content, Product Marketing, Performance Marketing, and Sales to find where growth is leaking—and fix it. We’re looking for someone comfortable with ambiguity, scrappy execution, and learning by doing. You should be equally comfortable setting up the system, running the experiments, and explaining what we learned and what we’re changing next.

Requirements

Strong analytical and experimental mindset
Ability to translate ambiguous problems into testable hypotheses
Comfort working cross-functionally with Sales, CS, Engineering, Product and Marketing
Bias toward action with discipline (fast tests, clean learnings)
Clear written and verbal communication—especially when explaining tradeoffs and results
High ownership mentality
4–7+ years in growth, lifecycle, demand, or conversion optimization roles
Hands-on experience running A/B tests and CRO initiatives
Strong hands-on experience with CRMs (e.g., HubSpot, Salesforce, or similar) and with lifecycle tools (email, onboarding, nurture)
Proven ability to build and analyze customer segments and cohorts
Experience using CRM data to improve lead quality, conversion, and revenue outcomes
Strong analytical skills; comfortable working directly with raw funnel data
Experience partnering with Sales on pipeline and conversion analysis
Working knowledge of analytics tools (GA, Amplitude, Mixpanel, etc.)
Ability to write basic SQL or work comfortably with data warehouses
Experience improving lead quality and conversion rates
Experience collaborating with paid marketing teams and using their data
Comfort working in lean teams with limited resources
Proven track record of measurable growth impact
Prior startup or early-stage experience

Responsibilities

Own CRM-based growth analysis and experimentation, including lead lifecycle, cohort performance, and funnel conversion (visitor → lead → MQL → SQL → activation)
Build and maintain customer and lead segments by ICP, behavior, source, and lifecycle stage
Use CRM and product data to identify high-intent segments and prioritize experiments
Partner with Sales to analyze lead quality, routing, and MQL/SQL conversion by segment
Design experiments informed by segmentation insights (not generic traffic averages)
Ensure paid and organic growth efforts are properly tracked, attributed, and segmented
Design and run growth experiments across organic surfaces (website, content, lifecycle) and paid entry points (landing pages, offers, funnel flows)
Identify and diagnose funnel drop-offs and conversion bottlenecks
Partner with Brand & Content to test narratives, proof points, and CTAs in-market
Partner with PMM to validate ICPs, value props, and message-market fit
Partner with Performance Marketing to test paid traffic hypotheses and improve post-click conversion and lead quality
Improve lead quality and MQL/SQL conversion in collaboration with Sales
Build and maintain a growth experiment backlog and learning repository
Use performance channel data to inform funnel and conversion improvements
Use paid and organic data together to identify funnel leakage and opportunity
Influence creative, offers, and landing experiences used in paid channels
Report clearly on what’s working, what’s not, and what we’re changing next