Senior Growth Marketing Manager

Formlabs•Somerville, MA

12d•$95,000 - $155,000

About The Position

To reinvent an industry, you need to build the best team. At Formlabs, we bring groundbreaking professional 3D printers to the desktops of designers, engineers, researchers, and others worldwide. We're looking for a Growth Marketing Manager to spearhead marketing efforts around our prospects and existing customer base to build customer loyalty through engaging campaigns and innovative strategies. About the Role: As the Senior Growth Marketing Manager , you will own the customer lifecycle, focusing on prospects, leads, purchase, onboarding, engagement, retention, and satisfaction. You’ll design and execute strategies that inspire our customers to become repeat buyers and advocates of Formlabs’ cutting-edge 3D printing solutions. By leveraging data, insights, and creative marketing tactics, you’ll ensure that every customer interaction builds loyalty and maximizes lifetime value. The Role: Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels. Design programs for key stages of the customer journey Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement. Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience. and launches of new product Test and optimize campaigns through A/B testing, data analysis, and customer feedback. Drive large projects, requiring executive level engagement that materially impact Formlabs' revenue

Requirements

8+ years in growth, customer, or lifecycle marketing as an analyst, preferably in a hardware technology company
Strong analytical or technical skills
Strong ability to interpret data and translate insights into actionable marketing strategies.
Exceptional written and verbal communication skills, with the ability to craft compelling marketing messages.
A creative mindset with a passion for designing innovative customer campaigns.
A deep understanding of customer needs and a passion for creating exceptional experiences.
Strong bias for action and ability to execute quickly
Strong curiosity about our customer base, product, and technology
Experience with marketing email platforms (e.g., Marketo, Klaviyo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, BigQuery), ecommerce platforms (e.g., Shopify)
Experience with AEO/SEO and technical optimization of website (including light web development)
Experience with CRO (Conversion rate optimization) in B2B setting

Responsibilities

Develop and execute campaigns to drive customer engagement and purchases throughout the whole customer journey - from prospecting to loyal customer across web, email, and other channels.
Design programs for key stages of the customer journey
Develop content and resources that empower customers to maximize the value of their Formlabs products - segmenting by different customer types, geos, etc. as needed
Track, measure, and report on retention and engagement metrics, identifying opportunities for improvement.
Work closely with product, creative, support, and sales teams to bring new products to market, build campaigns, and ensure a seamless customer experience.
Test and optimize campaigns through A/B testing, data analysis, and customer feedback.
Drive large projects, requiring executive level engagement that materially impact Formlabs' revenue