Senior Growth Marketing Manager (App Installs)

DuckDuckGo

5d • $178,500 - $178,500 • Remote

About The Position

Working on the Marketing & Communications Functional Team, you'll manage paid media channels to drive profitable acquisition of new app users, aim to help millions of people take back control of their personal information, and work on related projects. Recent projects include: Scaling and optimizing app acquisition campaigns in Google, Microsoft and Apple ad platforms, Launching new ad channel tests and measuring incremental lift, and Executing in-market tests for new creative and messaging to improve app install conversion. As a Senior Growth Marketing Manager, you'll manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth. You'll deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing. Responsibilities may also include owning a portfolio of existing channels (Google ads, paid social, app install campaigns) with the goal of efficiently scaling profitable advertising. The right person is excited to prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge. You know how to use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.

Requirements

• 7+ years of experience in digital advertising roles
• 2+ years of experience in marketing consumer apps preferred.
• Hands-on expertise standing up and managing paid digital advertising programs (Google Ads, Apple Ads, etc.)
• Familiarity with non-digital paid media management (CTV, TV, etc.).
• Demonstrated track record of profitably scaling app install growth programs while improving efficiency and unit economics as volume materially scales.
• Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.
• Experience designing and running incrementality tests (geo holdouts, lift studies, PSA/ghost ads) to validate true channel impact and guide investment decisions.
• Advanced analytical abilities, including modeling app economics (payback, LTV), data analysis, scenario planning, and projecting campaign outcomes across spend and volume curves.
• Track record of running creative testing as an always on pipeline, consistently shipping new concepts to prevent performance decay and unlock incremental scale.
• Passion for ideating and problem solving to deliver creative solutions for profitable user growth.
• Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.
• You’ll be required to attend meetings on camera via video conferencing.
• Expect to travel at least two times a year: once for our all-hands meetup and again for a team retreat (each around 4-5 days).
• A successful candidate must pass a background check as a condition of joining the team.
• By applying for this role, you confirm that all information submitted is accurate and complete. You further acknowledge that providing false or fraudulent information during the application process is cause for denial of an offer, revocation of any existing offer, or other adverse action, up to and including termination after the start of your commencement of work.

Nice To Haves

• 2+ years of experience in marketing consumer apps

Responsibilities

• Manage paid media channels to drive profitable acquisition of new app users.
• Scale and optimize app acquisition campaigns in Google, Microsoft and Apple ad platforms.
• Launch new ad channel tests and measure incremental lift.
• Execute in-market tests for new creative and messaging to improve app install conversion.
• Manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable user growth.
• Deliver results from new channel testing, app acquisition, subscriber growth, paid advertising, and creative testing.
• Own a portfolio of existing channels (Google ads, paid social, app install campaigns) with the goal of efficiently scaling profitable advertising.
• Prove that paid marketing growth and privacy-respecting advertising practices aren’t at odds — they’re our edge.
• Use aggregate measurement, experimentation, and strong judgment rather than user-level targeting and tracking.

Benefits

• Stock options
• Company-sponsored health benefits (limited to team members based in the United States)
• Paid parental leave
• Office setup
• Co-working allowances

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed