Senior Growth Marketing Manager (Subscriptions)

DuckDuckGo

49d•$178,500 - $178,500•Remote

About The Position

DuckDuckGo, a remote-first online protection company with over 300 employees, is seeking a Senior Growth Marketing Manager for its Marketing & Communications team. This role will focus on driving profitable acquisition of paid subscribers and related projects to help millions protect their personal information. The company offers a culture of trust, inclusivity, and empowered project management, with a focus on end-to-end ownership. Recent projects include supporting new paid advertising initiatives, launching ad channel tests, and executing tests for new creative and messaging. The Senior Growth Marketing Manager will manage high-priority marketing campaigns, including planning, execution, testing, optimization, and analysis to drive profitable paid subscriber growth. This role is key to creating and executing a new marketing program for paid subscriptions, focusing on new channel testing, creative testing, and optimizing paid subscriber conversion. The ideal candidate will demonstrate that paid marketing growth and privacy-respecting advertising practices can be an advantage, utilizing aggregate measurement, experimentation, and strong judgment over user-level targeting.

Requirements

7+ years of experience in digital advertising roles.
2+ years of experience in paid acquisition for freemium consumer subscription apps preferred.
Demonstrated experience with both strategic planning and execution in digital marketing platforms (app store ads, paid social, mobile app networks) to profitably scale app subscriber growth.
Hands-on expertise standing up paid subscription programs from scratch, with a track record of scaling subscriber growth profitably against LTV and payback — not just acquisition costs.
Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary — not primary — revenue model, preferred.
Track record partnering with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
Ability to execute highly complex and ambiguous projects, working across business strategy and marketing tactics.
Advanced analytical and measurement abilities, including app economics (payback, LTV), incrementality/lift testing, modeling, and data analysis.
Excellent communication skills — you can clearly articulate recommendations and rationale, whether verbal or written.

Nice To Haves

2+ years of experience in paid acquisition for freemium consumer subscription apps
Experience driving subscription growth within an established, high-traffic product where subscription revenue is a secondary — not primary — revenue model

Responsibilities

Manage high priority marketing campaigns, including planning, hands-on execution, testing, optimization, and analysis to optimize spend and drive profitable paid subscriber growth.
Create and execute a new marketing program for paid subscriptions.
Deliver results from new channel testing, creative testing, and by optimizing paid subscriber conversion.
Partner with Engineering and Product to build and optimize landing pages, funnels, product experiences, and instrumentation.
Execute highly complex and ambiguous projects, working across business strategy and marketing tactics.