Senior Growth Marketing Manager, Mobile & Conversions

Replit•Foster City, CA

22d•Hybrid

About The Position

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation. We're looking for a data-driven Sr. Growth Marketing Manager to own and optimize user acquisition and conversion across Replit's mobile app and website properties. You'll be responsible for driving top-of-funnel growth through App Store Optimization (ASO) and website conversion rate optimization (CRO) that turns visitors into engaged creators. As the first growth marketing hire focused on conversion optimization, you'll work directly with our Head of Growth Marketing and collaborate closely with Product, Engineering, Data Science, Product Marketing, and Design teams. This role requires someone who thrives in a fast-paced, test-and-learn environment and has successfully scaled conversion programs from 0-to-1 for both mobile and web properties.

Requirements

10+ years of growth or performance marketing experience with significant focus on mobile app growth and website conversion optimization
Deep expertise in ASO and website CRO, including A/B testing, metadata optimization, landing page optimization, and improving conversion rates across the funnel
Hands-on experience with mobile measurement platforms and analytics tools
Strong analytical skills with proven ability to establish testing cultures – you design experiments, interpret data, and run rigorous programs that deliver measurable results
Experience partnering with Product and Engineering to implement tracking and optimize user experiences
Creative problem-solver with bias for experimentation – you iterate constantly and aren't afraid to fail fast
Experience marketing to non-technical audiences (creators, PMs, designers, business professionals) and optimizing for both B2C and B2B motions

Nice To Haves

Background in SaaS products, developer tools, AI-powered testing tools, or high-growth tech companies is a plus

Responsibilities

Own mobile app growth and App Store Optimization (ASO)
Lead ASO strategy to increase visibility, discoverability, and conversion in the App Store and Google Play
Optimize app store presence including metadata, keywords, screenshots, preview videos, ratings/reviews, and feature placements
Analyze performance data to continuously refine messaging, creative, and store listing elements
Drive website conversion rate optimization (CRO)
Own conversion optimization across Replit.com, including landing pages, product pages, and signup flows
Establish rigorous A/B testing programs for web experiences to improve visitor-to-signup and signup-to-activation rates
Collaborate with Design and Content teams to develop and test high-performing landing page variations
Build testing infrastructure and experimentation culture
Partner with Product and Engineering to implement testing frameworks and tools for both mobile and web
Develop hypotheses based on data analysis, user research, and competitive intelligence
Document learnings and share insights across the organization to inform broader product and marketing strategy
Analyze, measure, and report on performance
Build dashboards and reporting frameworks to measure mobile and web conversion performance
Identify friction points and conversion drop-offs across mobile app install flows and website signup funnels
Monitor competitive landscape and industry benchmarks to identify opportunities