Senior Growth Marketing Analyst

Acrisure•Boston, MA

1d•$89,845 - $132,125•Onsite

About The Position

As a growth marketing senior analyst, you will play a key role in developing, executing, and analyzing paid marketing campaigns to drive growth. This role requires a unique blend of analytical capabilities, creative thinking, and a comprehensive understanding of multiple digital marketing channels, including programmatic video and display, CTV, and YouTube. You will collaborate closely with creative and cross-functional teams to ensure our campaigns effectively meet key performance indicators (KPIs).

Requirements

Bachelor's degree.
5+ years of experience in marketing and media strategy, preferably with video experience, supporting full-funnel initiatives.
Proven experience in managing digital marketing campaigns with combined budgets exceeding $1 million annually at an agency or direct-to-consumer brand.
Demonstrated ability to collaborate closely with creative teams, providing data-backed direction and translating performance insights into creative opportunities.
Strong analytical skills with the ability to interpret data, identify trends, and create actionable insights; basic understanding of SQL is required.
Proficiency in major ad platforms including Google Ads/YouTube, Google Analytics, Meta Ads Manager, DV360, TheTradeDesk, or similar.
Experience with measurement methodologies, such as A/B testing, conversion tracking, attribution, lift studies, and incrementality to improve campaign performance.
Highly organized and detail-oriented, with the ability to manage multiple campaigns in a fast-paced environment.
Excellent communication skills with the ability to collaborate and present information clearly to partners and stakeholders.

Responsibilities

Implement and manage comprehensive strategies across various campaign types and structures, focusing on programmatic, CTV, and YouTube.
Manage day-to-day channel operations, including campaign set-up, budget oversight, optimizations, and performance reporting and diagnostics.
Drive channel strategy development, including test design, budget planning, forecasting, and roadmap creation.
Develop quantitative analyses and ad hoc reports to support marketing decisions related to marketing spend efficiency, creative effectiveness, audience targeting and return on investment.
Collaborate closely with the creative team to inform concept development, asset creation, and creative testing, using data insights for iteration.
Partner with the sales team and other cross-functional stakeholders to align on campaign objectives, measurement criteria, and execution strategies.
Aggregate and distill data from multiple sources to draw actionable insights that drive growth, meet targets, and uncover efficiencies.
Identify and implement AI solutions to automate repetitive tasks within the paid media team.
Maintain excellence in tracking, tagging, data integrity, and adherence to platform best practices.
Stay current on platform updates and broader shifts and trends in marketing.