Analyst, Growth Marketing

Zola•New York, NY

3d•$70,000 - $85,000•Hybrid

About The Position

We’re looking for a strategic and analytical thinker to join the Growth Marketing team at Zola. Growth Marketing is a highly visible and cross-functional team within Zola whose responsibility is to acquire new couples and foster their engagement with Zola’s full wedding planning ecosystem. This position offers exposure to a broad range of marketing channels and business functions. The ideal candidate would describe themselves as a data-driven problem solver who can think about the business holistically to help drive growth. This full-time role will be hybrid at our office in NYC.

Requirements

2+ years of experience in Growth Marketing or an analytical role, with a specialization in Paid Search preferred.
Structured critical thinker who can distill direct and actionable insights from data
Strong written and verbal communicator with the ability to translate analysis into clear, compelling narratives for stakeholders
Scrappy mentality, sharp attention to detail and the ability to build working relationships across functional teams
Comfortable working with data with strong excel skills; experience with Looker is a plus
Collaborative team player who can serve as a brand ambassador both inside and outside the company.
Passionate about working at Zola!

Responsibilities

Implement the growth strategy for established and new acquisition channels for Zola.
Own evergreen and ad hoc reporting across the full marketing mix, including SEM, SEO, paid social, streaming, audio and affiliate.
Monitor channel and portfolio-level KPIs, pacing to budget, and performance to forecast.
Conduct day-to-day data analysis and analytics across multiple channels, extracting actionable insights.
Analyze and report on creative performance across various platforms, including paid social and streaming.
Work closely with other departments (e.g., Creative, Strategy) and liaise third party partners to align on project goals and deliverables.

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