Senior Growth Marketing Analyst

Block • San Francisco, CA

1d

About The Position

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 50+ million monthly active customers. We want to redefine the world’s relationship with money to make it more relatable, instantly available, and universally accessible. Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We’ve been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy. The Role The Growth Marketing Strategy & Analytics team sits at the center of the Cash App and Afterpay growth engines, shaping the strategy behind how marketing drives customer growth. We partner closely across Product, Data Science, and Customer Insights (Research) to define and measure success, identify growth opportunities, and influence where the business invests next. As the Senior Growth Marketing Analyst for Afterpay, you will be embedded with our marketing channels, owning performance insights that guide day-to-day decisions and help shape longer-term strategy. As we ramp up our US marketing program, this role offers an exciting hands-on opportunity to help build the foundation for how Afterpay scales in the US.

Requirements

• Typically requires a minimum of 2 years of related experience
• A strong understanding of growth levers for consumer products and how marketing drives acquisition, engagement, and long-term value.
• Experience measuring app and/or web marketing performance, with fluency in core growth metrics such as CAC, LTV, conversion, and retention.
• The ability to tell a clear story with data by connecting insights to concrete actions and recommendations.
• An ownership mindset: you surface opportunities, define a path forward, and see initiatives through.
• Comfort working cross-functionally with partners across a wide range of backgrounds.
• Proficiency in SQL and experience with data visualization tools such as Tableau, Mode, or Looker.
• Excitement to learn!

Responsibilities

• Own growth marketing analytics for Afterpay across paid, referral ("invite a friend"), and co-marketing channels.
• Proactively identify performance trends and growth opportunities by analyzing channel, campaign, and funnel data.
• Leverage audience, behavioral, and product usage data to inform Afterpay’s forward-looking growth strategy and marketing roadmap in collaboration with our channel managers.
• Partner closely with Data Science to evaluate the effectiveness and ROI of marketing investments using measurement approaches such as Media Mix Modeling.
• Design and build automated reporting for channels and campaigns to support ongoing performance reviews and executive visibility.
• Synthesize complex analyses into clear, compelling insights that you present to stakeholders across the Marketing organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed