Senior Growth Data Scientist

Binance.US

2d • $170,000 - $195,000 • Remote

About The Position

Binance.US is looking for a Senior Growth Data Scientist to join their Data organization as a dedicated partner to the Marketing team. This role will sit within Data, while working day-to-day alongside performance, lifecycle, brand, and growth teams to shape and measure marketing strategy. This is a high-ownership individual-contributor role for someone who wants to build the analytical foundation a fast-growing marketing org needs, and to influence where and how we invest. As the function matures, there's a clear path for this role to grow a team underneath it.

Requirements

• 5 years in marketing/growth analytics or data science, ideally at a consumer-facing tech, fintech, or startup, with a track record of driving measurable growth.
• Advanced SQL and comfort working with large-scale data in modern warehouse environments.
• Proficiency in Python or R for analysis and modeling.
• Strong grounding in marketing attribution, experimentation and statistics, funnel analysis, retention, ARPU, and LTV.
• Hands-on experience with mobile measurement platforms (AppsFlyer preferred): SDK/event setup and attribution modeling.
• Proficiency with BI/visualization tools (Tableau, Looker, or similar).
• Excellent communication and the ability to influence non-technical stakeholders — especially important since Marketing will look to this person for direction.
• A self-starter comfortable building from scratch in an ambiguous, fast-moving environment.

Nice To Haves

• Crypto, fintech, or financial services experience.
• ML applied to marketing (propensity, churn, LTV prediction, audience segmentation).
• Experience building audience segments and activating warehouse data into ad platforms.
• Bachelor's in a quantitative field; Master's a plus.

Responsibilities

• Serve as the embedded data science partner to Marketing, bringing rigorous, data-driven decision-making to a team that today lacks dedicated analytical support.
• Stand up and own the marketing measurement foundation — event tracking architecture, unified attribution windows, and KPI frameworks across mobile (MMP) and web (GA) — so channels can be compared apples-to-apples.
• Build and maintain the core models that drive spend decisions: LTV, ROAS, CAC/payback, and retention; translate them into channel strategy and budget allocation recommendations.
• Design, run, and read out experiments and A/B tests across acquisition and the customer lifecycle, and set the experimentation standard for the marketing org.
• Analyze the full funnel (acquisition → activation → engagement → retention → monetization), surface the highest-impact growth opportunities, and size them.
• Build forecasting and opportunity-sizing models to inform planning and resource allocation.
• Develop self-serve dashboards and recurring reporting that give Marketing and leadership clear visibility into performance.
• Partner with Data Engineering and MMP/ad-platform teams to ensure data quality and measurement accuracy, and prioritize fixes.
• Translate analysis into clear, persuasive recommendations, and influence marketing investment decisions with stakeholders up to leadership.

Benefits

• Unlimited PTO (for salaried FTE roles)
• 12 weeks fully paid Parental Bonding Leave
• Mental wellness benefits
• Free 1:1 virtual visits with a licensed mental wellness professional
• Comprehensive competitive health benefits
• Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires
• Annual professional development budget
• Free 1:1 virtual visits with a career coach
• 401k plan with employer match

What This Job Offers

• Job Type: Full-time
• Career Level: Senior