Senior Growth Campaign Manager

Hexion Careers•Remote, OH

7d•Remote

About The Position

We are hiring a Senior Growth Campaign Manager to own and execute end-to-end growth campaigns for Hexion. This is a hands-on, high-impact role for someone who thrives at the intersection of strategy and execution. You will translate growth strategy into integrated multi-channel campaigns, lead demand generation initiatives, manage industry conferences, and drive measurable pipeline impact. You will serve as the central orchestrator of Hexion’s growth marketing, working cross-functionally with sales, product, leadership, and design to generate awareness, engagement, and qualified pipeline.

Requirements

5+ years of growth marketing experience
Proven track record running integrated, multi-channel demand generation campaign
Experience with using AI tool and building custom agents like data clean up agents, company research agents, to accelerate work and automate manual tasks.
Experience supporting or leading account-based marketing initiatives
Strong experience managing industry conferences and trade shows end-to-end
Hands-on experience with: LinkedIn Campaign Manager
Hands-on experience with: Email marketing and automation platforms
Hands-on experience with: Microsoft Dynamics, Hubspot, Salesforce (or similar enterprise CRM)
Hands-on experience with: Webflow, Storyblok, Wordpress (or comparable CMS platforms)
Demonstrated ability to build and optimize high-converting landing pages
Strong understanding of B2B sales cycles, pipeline metrics, and revenue attribution
Analytical mindset with comfort interpreting funnel and performance data
Experience working cross-functionally with sales, product, and design teams
Excellent project management and execution skills
Strong written and messaging capabilities for technical B2B audiences

Responsibilities

Translate growth strategy into integrated campaigns across LinkedIn, email, events, landing pages, webinars, and CRM marketing automation workflows.
Own campaign planning, execution, performance tracking, and pipeline attribution.
Contribute to overall Hexion growth strategy by identifying new customer acquisition channels, experimentation opportunities, and ABM initiatives.
Continuously optimize the demand engine based on performance data.
Build segmented nurture campaigns and automated workflows to drive engagement and conversion.
Use CRM insights and testing to optimize messaging and funnel performance.
Work with Marketing Excellence team to execute conferences and tradeshows.
Own lead gen initiative from pre to post event.
Measure ROI, lead quality, and pipeline contribution.
Develop and manage LinkedIn and paid media ad campaigns in partnership with external agency, overseeing targeting, budget allocation, and optimization.
Deliver reporting tied directly to pipeline and revenue outcomes.
Build and optimize campaign landing pages in collaboration with Content Strategist using Webflow templates.
Improve conversion rates through testing, messaging refinement, and performance analysis.
Partner with design and social media manager to develop organic LinkedIn content aligned to growth campaign goals.
Maintain CRM hygiene, campaign tracking, and marketing attribution.
Partner closely with sales excellence and IT to ensure strong lead handoff, visibility, and measurable pipeline contribution.
Own the creative/ media agency relation.
Manage timelines and deliverables and ensure success.