Senior Graphic Designer

Alfred University • Alfred, NY

4d • $67,772 - $71,674

About The Position

The Senior Graphic Designer is a key member of Alfred University’s Marketing & Communications team, supporting university-wide visual communications with a primary focus on enrollment and recruitment marketing. This role is responsible for producing high-quality, on-brand design solutions across digital advertising, print publications, web, email, and social media, with an emphasis on prospective students and families. The Senior Graphic Designer also plays a key role in developing, maintaining, and communicating brand guidelines and visual standards to ensure consistent application of the Alfred University brand across campus and external-facing materials. The Senior Graphic Designer collaborates closely with enrollment marketing, admissions, academic units, and campus partners to translate strategic goals into compelling visual storytelling. The role requires strong digital-first design sensibilities, attention to detail, and the ability to manage multiple projects in a fast-paced, deadline-driven environment. Salary: $67,771.70-$71,673.93 Annually

Requirements

• Bachelor’s degree in graphic design, visual communication, or a related field preferred
• Minimum of 5-7 years of professional graphic design experience, including digital and print work. (Experience may include paid freelance work)
• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Acrobat); familiarity with photo and/or video editing software is a plus.
• Demonstrated experience designing for marketing campaigns and digital advertising, recruitment marketing experience a plus.
• Understanding of print production processes and digital design best practices.
• Excellent project management and organizational skills, with the ability to meet multiple deadlines.
• Strong visual judgment, attention to detail, and commitment to quality.
• Effective written and verbal communication skills.
• Ability to work collaboratively across departments and respond constructively to feedback.

Nice To Haves

• Experience with photo and/or video editing.
• recruitment marketing experience a plus.

Responsibilities

• Design and produce enrollment and recruitment-focused materials across digital and print platforms, including digital advertising, publications, web, email, and campaign collateral.
• Create and manage visual assets for digital advertising campaigns, including paid social, display, streaming video, and web-based placements.
• Develop and maintain university brand guidelines, templates, and documentation, ensuring consistent and effective brand application across campus.
• Serve as a brand resource to faculty, staff, and campus partners, providing guidance on visual identity, templates, and design best practices.
• Collaborate with Marketing & Communications leadership and campus partners to evolve the university’s visual identity in support of strategic and enrollment priorities.
• Manage multiple projects simultaneously, overseeing creative development from concept through production while meeting deadlines and quality standards.
• Prepare and deliver accurate, production-ready files for print and digital use; maintain organized design files and shared asset libraries.
• Stay current on design, digital advertising, and higher education marketing trends; assist with photo selection/editing, special projects, and supervision of student workers as assigned.
• Contribute to a collaborative, service-oriented Marketing & Communications team culture.
• Support university initiatives that advance access, equity, and belonging.
• Participate in required training, including safety and compliance training.
• Maintain a safe and organized work environment.
• Perform additional duties as assigned in support of university goals.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level