Senior Graphic Designer

cocokind•San Francisco, CA

1d•Hybrid

About The Position

cocokind is a community-first beauty company on a mission to challenge industry norms. We create effective and affordable skincare and beauty products with a deep commitment to sustainability, transparency, and inclusivity. Our products are formulated with sensitive skin in mind. We’re a fast-moving, collaborative, and passionate team that values authenticity, creativity, and community. If you're energized by disrupting outdated standards and want to help define the future of inclusive, skincare-forward beauty, we want to meet you. The Role cocokind is seeking a Senior Graphic Designer to lead the development and execution of our visual identity across all brand touchpoints. This role will own campaign visual concepting, creative direction, and the evolution of our brand system, ensuring consistency and impact across digital, retail, product, and packaging. This is a highly cross-functional role for someone who is both a strong conceptual thinker and a hands-on designer. You will partner closely with brand, product, and digital teams to bring ideas to life and elevate the overall look and feel of the brand. This role will directly manage our Junior Graphic Designer, making people management skills and a collaborative leadership style essential. This role reports to Maggie Rummel , Director of Marketing, and is based in San Francisco with in-office presence 2–3 days per week.

Requirements

6+ years of experience in graphic design, with experience owning campaigns and brand systems
Strong portfolio demonstrating both conceptual thinking and execution across multiple channels
Experience leading creative direction for campaigns, including photoshoots and multi-channel rollouts
Deep understanding of design principles, typography, layout, product renderings, and visual storytelling
Proficient in Figma, Adobe Creative Suite, Asana, and related design tools
Experience directly managing or mentoring junior designers, with a genuine interest in developing others and building a strong creative team culture
Comfortable working in a fast-paced, evolving environment with shifting priorities
Strong collaborator who communicates clearly and works effectively across teams
Highly organized and able to manage multiple projects from concept through execution
Thoughtful, curious, and open to feedback, with a growth mindset

Responsibilities

Lead visual concept development and creative direction for brand and product campaigns
Own and evolve cocokind’s visual identity, ensuring consistency across all channels
Translate campaign concepts into cohesive creative systems across social, physical & digital retail spaces, paid media, and packaging
Direct photoshoots and collaborate with external partners to bring creative concepts to life
Set the standard for design quality and execution across the organization
Partner cross-functionally to understand business goals and translate them into strong creative outputs
Establish and refine processes that enable efficient, high-quality design execution
Provide guidance and feedback to more junior designers and external partners