Senior Graphic Designer

Million Dollar Baby Co.•Pico Rivera, CA

5d•$90,000 - $110,000

About The Position

Million Dollar Baby Co. is seeking a Senior Graphic Designer to join their award-winning Marketing team. The ideal candidate will have a proven history of creating impactful brand work that resonates culturally. This role requires a strong creative perspective, excellent taste, and the experience to lead and elevate the team's design craft. The position involves brand storytelling, execution, and leadership, producing visual content for digital, social, email, retail, and other channels. The designer will deeply understand and evolve brand guidelines for Babyletto, Namesake, and daVinci Baby, ensuring each brand's distinct identity is maintained.

Requirements

5+ years of hands-on experience building brands people pay attention to — agency, in-house, or a mix; we care more about the work than the path
A portfolio that shows range and a clear, recognizable point of view — not just polished execution of someone else’s vision
Proven mastery of design fundamentals: layout, color theory, typography, and visual hierarchy
Expert proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects) and Figma.
Working knowledge of Canva and Microsoft Office Suite
Demonstrated experience designing visual content for web, mobile, and tablet
Comfort with — and genuine curiosity about — AI-powered creative tools (generative image tools, AI video, workflow automation, etc.); a track record of driving adoption, not just using them
Solid understanding of social and digital video platforms and what performs on each
Strong conceptual thinking: a well-developed point of view you can articulate, defend, and execute
Excellent communicator — clear, direct, and just as comfortable giving feedback as receiving it
Demonstrated experience mentoring or leading other designers
A proactive, solution-oriented mindset; you see constraints as creative problems to solve
Genuine passion for design, interiors, and visual culture — you notice things other people walk past, and you have opinions about why they matter
A genuinely great attitude: collaborative, curious, and committed to doing work you’re proud of

Responsibilities

Bring a strong, articulated creative point of view to every project — you’re not just executing briefs, you’re shaping how our brands look, feel, and show up in culture
Design compelling marketing and brand storytelling campaigns for digital advertising, social media (Instagram, TikTok, Pinterest, Facebook, YouTube), email, websites, and retailer platforms — with a creative standard that is visually arresting, culturally relevant, and aesthetically elevated
Apply motion graphics, animation, and GIFs to bring brand storytelling to life across channels
Lead and mentor junior and mid-level designers — reviewing work, giving direction, and raising the bar for craft and brand fluency across the team
Partner closely with Brand & Brand Activation roles to deliver campaign work that serves both brand and business goals
Develop deep fluency in each brand’s aesthetic, voice, and positioning — acting as a guardian of creative integrity across every touchpoint
Understand and design toward performance — fluent in the metrics that matter (ROAS, reach, CTR, thumb stop rate, site traffic) and using that data to continuously refine creative output
Set the standard for AI tool adoption on the team: pilot new tools, build workflows that accelerate production, and share what you learn so the whole team levels up
Stay plugged into culture, design, and emerging brands — regularly bringing fresh references and a point of view on what’s working and why
Edit video and photo assets for use across social, web, and retail partner sites
Develop print and marketing materials as needed: mood boards, trade show signage, posters, brochures, merchandise, presentation decks
Manage multiple projects and competing priorities across brands independently, communicating progress clearly and consistently meeting deadlines
Partner with our overseas creative team to ensure deliverables stay on brand and on message
Show up as a collaborative, energizing presence on the team — someone others look to for taste, direction, and standards