Senior Graphic Designer

The Asian American Foundation•New York, NY

9h•$89,000 - $101,000

About The Position

TAAF is seeking a curious, passionate, and strategic Senior Graphic Designer to support the evolution of its visual brand. This role will serve as a senior creative thought partner, helping to shape the visual direction of campaigns, initiatives, and events, while ensuring brand consistency across all touchpoints. The position involves hands-on execution, balancing high-level creative concepting with practical design work in close collaboration with the Deputy Director of Brand & Creative. This is a highly collaborative role, partnering across the Communications & Marketing team and with other departments to bring ideas to life through impactful design. The Senior Graphic Designer will play a key role in defining, elevating, and scaling TAAF's brand identity to reflect the ambition of its mission and resonate with the communities it serves.

Requirements

6 - 8+ years of experience in graphic design, brand design, or visual communications within an in-house creative team, agency, nonprofit, or mission-driven organization.
Undergraduate degree in Graphic Design, Visual Communications, Fine Arts, or a related field.
Experience leading creative projects from concept through execution and production.
Expert proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop) and Figma.
Strong understanding of brand systems and visual identity development, with experience building and applying design standards across multiple channels.
Deep knowledge of digital and print production best practices, including file preparation, vendor management, accessibility considerations, and platform-specific optimization.
Exceptional portfolio demonstrating brand identity development, campaign design, marketing communications, event branding, and multi-channel creative execution.
Strong conceptual thinker with the ability to translate complex ideas into compelling visual narratives.
Experience presenting creative work and strategic recommendations to senior stakeholders and incorporating feedback effectively.
Ability to manage multiple priorities simultaneously while maintaining attention to detail and high-quality execution.
Excellent communication, collaboration, and project management skills.
Strong typography, information hierarchy, and editorial layout capabilities.
Ability to transform organizational narratives into simple, digestible, and inspirational messages.

Nice To Haves

Understanding of nonprofit, advocacy, cultural, or mission-driven organizations is preferred.
Experience with motion design, animation, After Effects, video editing, or other multimedia storytelling tools.

Responsibilities

Translate TAAF’s brand identity into cohesive, impactful visual systems that express the organization’s mission across digital, experiential, and organizational touchpoints.
Own and update TAAF’s brand materials including brand guidelines, marketing collateral, and design systems.
Partner with the Deputy Director of Brand & Creative and cross-functional teams to develop and execute creative strategies that support organizational priorities, campaigns, programs, and events.
Support the creative development of new initiatives—including research reports, events, campaigns, and programs—by creating distinct visual identities, inclusive of logos, typography systems, graphic elements, and supporting brand assets.
Occasionally present creative concepts to executive leadership and stakeholders, incorporating feedback while maintaining design integrity and brand consistency.
Design and execute integrated marketing assets across digital and print channels, including social media, email marketing, websites, reports, presentations, one-pagers, and fundraising materials.
Help lead the visual design and brand expression for TAAF's flagship events, including the 1,000+ attendee TAAF Summit, as well as donor events, convenings, and community activations. Responsibilities include environmental graphics, stage design, event collateral, signage, presentations, and attendee-facing materials. Knowledge of designing and preparing print files is crucial.
Create compelling visual communications and assets for TAAF's core programs, including TALA, AAPI History Hub, TAAF Cities, and other strategic initiatives.
Develop motion graphics, animations, and dynamic visual content that enhance storytelling and audience engagement.
Ensure creative excellence and consistency across all brand touchpoints while maintaining high standards for typography, layout, accessibility, and user experience.
Manage external creative partners, freelancers, and production vendors on a project-by-project basis.
Support and improve creative operations, including project workflows, asset management, version control, production timelines, and approval processes.
Stay informed on design trends, emerging technologies, and nonprofit marketing best practices to continuously elevate TAAF's creative output.