Senior Global Partner Marketing Manager, Global System Integrators (GSIs)

Microsoft•,

7d•$106,400 - $222,600

About The Position

The Enterprise Partner Solutions (EPS) organization at Microsoft is central to its mission of empowering individuals and organizations globally. This team focuses on accelerating customer transformation by leveraging the extensive enterprise partner ecosystem, including systems integrators, ISVs, and model partners, to deliver impactful solutions at scale. As a Senior Global Partner Marketing Manager for Global System Integrators (GSIs), you will manage a portfolio of these partners, leading global go-to-market strategies, joint marketing investments, and execution. Your responsibilities will include driving marketing-influenced pipeline and co-sell opportunities, collaborating with global and regional sales and marketing teams. The role is designed to increase Microsoft and partner revenue by planning, executing, and implementing effective GTM initiatives for services and solutions built on the Microsoft Cloud, with a focus on AI-led business transformation. You will develop and execute comprehensive marketing plans aligned with business objectives and target markets, utilizing best practices and resources from Microsoft and its partners. This involves defining marketing strategies, developing and measuring campaigns, creating solution launch plans, crafting 'better together' messaging, initiating demand generation, accelerating pipeline, and managing joint Public Relations and event marketing. You will ensure efficient execution of partner marketing plans, optimize investment utilization, and provide insights to adjust plans towards business goals and KPIs. Building strong relationships with internal and external stakeholders is key, acting as a trusted advisor and advocate for partners to foster growth in marketing skills, business acumen, and industry knowledge, while contributing to team and Microsoft success. This leadership role requires proven ability in developing and executing successful global go-to-market initiatives with business partners, navigating executive stakeholders, and understanding strategy, product, sales, business development, and marketing functions. Microsoft's culture emphasizes a growth mindset, innovation, collaboration, and a commitment to respect, integrity, and accountability, fostering an inclusive environment for all employees.

Requirements

Bachelor’s degree in business, marketing, business development, business management, communications, or related field AND 5+ years in sales, marketing, or business development experience in a customer and/or partner facing role, optimally dealing with a variety of audiences (e.g., enterprise customers, global system integrators, service, consulting and advisory companies) OR equivalent experience.
5+ years working directly with the partner ecosystem, the ability to provide valuable business and technical guidance to them and to secure their commitment to use business solutions
Experienced and results-driven, and organized approach with an attention to detail: one who can create and deliver scalable plans from concept to delivery, including the ability to prioritize and manage multiple projects, effectively driving to measurable results.
Ability to work across multiple teams along with excellent listening and partnering skills.
Proven success working in a highly matrixed and constantly changing environment while leading program v-teams or workstreams aligned to shared goals and measures.
Proven storytelling skills and customer obsession, advocating on their behalf, creating great partner experiences, and understanding the linkage between these experiences and business success.
Demonstrated experience proposing, creating, and managing executive-level proposals and presentations.
Proven go-to-market and marketing with business partners and partner ecosystems. Ability to provide valuable go-to-market and marketing strategy, marketing operations, business, and business development guidance to secure partner platform commitment and sales growth. Demonstrated track record of creating repeatable best practices on go-to-market planning, activation, execution, and measurement.
Understanding of Microsoft cloud technologies and the work that partners do to develop, build-upon, and extend service offerings and cloud solutions. Ability to articulate both business and technical value of Microsoft cloud services to business and technical decision makers.

Responsibilities

Lead the global marketing alliance relationship, global marketing strategy definition, review, and end-to-end execution including campaign development and solution launch plans aligned to partner solutions built for the Microsoft Cloud.
Understand partner’s business, plans, and objectives in partnership with global and field Partner Development Managers and Partner Marketing Managers to ensure alignment of GTM activities and marketing plans and deliver tangible impact and progress against such goals.
Lead and influence the creation of ‘better together’ messaging, demand generation strategy, event marketing, and end-to-end GTM win formulas that connect marketing and sales tactics.
Ensure KPIs are in place to track impact to sales pipeline, Microsoft Cloud revenue generated from joint solutions’ sales, campaigns, or offers brought to market. Ensure good budget management practices and high ROI for all marketing funds invested.
Leverage global investments to contribute to globally scalable partner marketing best practices to optimize Global System Integrator (GSIs) partner’s impact at regional and area levels, including working with regional Partner Marketing Managers to drive alignment on strategy and execution.
Leverage AI, technical, and industry expertise to become a thought leader and trusted advisor for assigned partner portfolio and GSIs in general.
Land and lead the creation of new marketing capabilities, GTM maturity, and opportunities through partner experiences to help provide a competitive advantage and to land key co-marketing initiatives with and through partner.
Contribute to a thriving team of “frontier” partner marketers who embrace AI to build and implement new marketing strategies, tactics, and operational processes to improve business outcomes, partner experience, and partner marketing success.