Senior Global GTM Enablement Manager

BigCommerce•Austin, TX

7d•Hybrid

About The Position

Commerce is seeking a Senior GTM Enablement Manager to be a facilitator, and revenue-focused practitioner who thrives at the intersection of instructional design, live delivery, and measurable behavior change. This role owns the design and global execution of seller-facing enablement programs that equip the full revenue org — AEs, SDRs, Account Managers, CSMs, and their managers — to perform at a higher level in the field. Reporting to the Sr. Manager, Global GTM Enablement, you'll partner closely with the GTM Enablement Lead and cross-functional stakeholders to turn capability gaps into high-impact programs. You design for retention, not just delivery. You build for the sales cycle, not the training calendar. And you use every tool available — including AI — to produce content faster, reinforce more effectively, and measure what actually matters. This is not a coordination role. It is a senior execution role for someone who has deep design and facilitation craft, genuine AI fluency, and the presence and credibility to stand in front of a global sales team and make the content stick.

Requirements

6+ years in sales enablement, field enablement, revenue training, or a related GTM-facing function in a SaaS environment.
Demonstrated experience designing and delivering blended enablement programs that produce measurable behavior change — not just completion rates.
Strong live and virtual facilitation skills with the ability to hold large and small audiences, adjust dynamically, and run interactive sessions that build skill under pressure.
Hands-on experience running a manager-first enablement motion — building the toolkit, running the cadence, and holding managers accountable for reinforcement.
Quota-carrying sales or solution consulting experience — you have been in front of a customer and you design content from that lens.
Advanced working fluency in AI-assisted content creation and productivity workflows, including AI role-play configuration, video module production, and presentation design tools (Claude, ChatGPT, HeyGen, Gamma, or equivalent).
Experience using Gong or equivalent conversation intelligence platforms to identify field gaps, track narrative adoption, and surface coaching signals.
Familiarity with instructional design frameworks (ADDIE, Kirkpatrick, Bloom's Taxonomy) and the ability to apply them without over-engineering programs.
Experience rolling out sales methodology (MEDDPICC, SPICED, Command of the Message, or equivalent) across a distributed revenue team.
Strong program management, communication, and cross-functional influence skills.
Self-directed and scrappy — you don't need perfect conditions or a large team behind you to do great work at a global scale.

Responsibilities

Own the end-to-end architecture for seller enablement programs across the revenue org (AEs, SDRs, AMs, CSMs, and managers), translating GTM priorities into capability roadmaps and sequenced learning journeys.
Diagnose performance gaps using field signal (Gong), pipeline data (Salesforce), and stakeholder inputs, then convert those insights into programs with clear learning objectives, behavior outcomes, and reinforcement plans.
Design enablement as field operating systems, not events—playbooks, talk tracks, discovery guides, objection handling frameworks, and manager coaching tools that show up in real deals.
Standardize repeatable enablement frameworks, templates, and production workflows so the org ships faster with consistent quality.
Facilitate high-impact live and virtual sessions for mixed-tenure GTM audiences, balancing clarity for new team members with credibility and usefulness for senior sellers.
Design sessions to create behavior change (practice, debrief, feedback loops), not passive consumption—built around real deal scenarios and the current quarter’s motions.
Partner with SMEs to turn product/strategy content into seller-ready narratives, talk tracks, and customer-facing conversation patterns.
Build a manager-first motion for major programs: manager previews, coaching guides, reinforcement prompts, and accountability mechanisms that drive adoption after training.
Equip frontline leaders with lightweight reinforcement that fits existing cadences (team meetings, deal reviews, 1:1s) without creating calendar drag.
Develop monthly “manager enablement kits” that make it easy for leaders to coach to the behavior standard.
Use AI as a true production accelerant to generate first drafts of decks, scripts, coaching tools, role-play scenarios, and reinforcement assets—then refine for field realism and executive polish.
Leverage Claude Code (or comparable AI-assisted coding tools) to automate repeatable enablement workflows (e.g., content packaging, template generation, assessment formatting, report scaffolding), increasing throughput and consistency.
Design scalable practice experiences using AI role-play tools (e.g., Claude/ChatGPT/NotebookLM or equivalent), including scoring rubrics and feedback loops to build reps’ muscle before customer conversations.
Define success metrics for each program (leading + lagging): confidence, adoption, narrative usage in calls, discovery quality, stage progression, attach rate, and win-rate signals.
Use Gong (or equivalent) to identify where messaging breaks down, track narrative adoption, and surface coaching opportunities for managers.
Build lightweight reporting for leadership that ties enablement activity to field behavior signals and downstream impact—and continuously iterate programs based on what the field is actually doing.
Partner tightly with PMM, Product, RevOps, Sales Leadership, and CS Leadership to ensure enablement priorities reflect business goals and field reality.
Serve as the enablement “translator” who turns strategy into what sellers say, do, and practice in live deals.
Drive alignment across regions/segments by adapting delivery while maintaining narrative consistency and measurement standards.