Senior GEO/SEO Marketing Manager

AdvancedMD•South Jordan, UT

5h•Hybrid

About The Position

AdvancedMD is seeking an experienced Senior GEO/SEO Marketing Manager to lead their organic search and generative/answer engine visibility strategy. This role will focus on how AdvancedMD appears across traditional search engines and emerging AI-powered discovery surfaces, driving qualified traffic and pipeline. The ideal candidate will have deep technical SEO expertise and a strong point of view on Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). This is a strategic role for someone energized by turning ambiguity into a clear, forward-looking search strategy and positioning AdvancedMD as an early mover in GEO/AEO.

Requirements

7+ years of SEO/AEO/GEO experience in an agency or in-house capacity, ideally with progressive ownership of strategy (not just execution).
Deep, demonstrated expertise in technical SEO, on-page optimization, content strategy, site architecture, structured data, and search performance best practices.
Strong working knowledge of the evolving landscape of AI-powered search and Answer/Generative Engine Optimization (AEO/GEO), with a genuine passion for staying ahead of industry shifts.
Hands-on experience with enterprise SEO platforms and analytics tools such as Google Search Console, Conductor, Semrush, or similar.
Experience building SEO/AEO/GEO measurement frameworks from scratch, reporting on performance, and communicating business impact to senior stakeholders.
Experience managing external agency or vendor relationships and holding partners accountable to KPIs.
Strong verbal and written communication skills, with the ability to tailor messaging to audiences of different seniority and expertise, including executive leadership.

Nice To Haves

Experience with AI tracking and monitoring tools (e.g., Profound, Bluefish, or similar).
Healthcare, SaaS, or B2B software industry experience.
Proven track record of navigating ambiguity and white space, translating unclear or emerging conditions into clear strategic recommendations.
Strong analytical skills with the ability to translate data into actionable insights and executive-ready strategic recommendations.
Self-starter who thrives working independently and cross-functionally within a team.
Passion for outside-the-box thinking and challenging the status quo on how search and discovery are evolving.
You're a strategic SEO/GEO partner who can flex from high-level executive conversations to hands-on technical execution on the same day.

Responsibilities

Develop and execute a comprehensive SEO, GEO, and AEO strategy aligned to business priorities and long-term growth objectives.
Own and evolve the roadmap for optimizing content and digital experiences across traditional search engines and emerging AI-powered answer and generative platforms.
Monitor industry trends and advancements in AI search to proactively evolve strategy, identify white space, and capitalize on new opportunities ahead of competitors.
Lead keyword, topic, and consumer intent research — including how intent and query patterns shift in conversational/AI-driven search — to inform content strategy across the customer journey.
Partner closely with Product, Design, Analytics, and Marketing teams to embed SEO/GEO/AEO best practices into digital experiences from planning through execution.
Define KPIs and reporting frameworks to measure the impact of SEO, GEO, and AEO initiatives on traffic, share of voice in AI-generated answers, and downstream business objectives (leads, pipeline, revenue).
Leverage data and experimentation to continuously optimize performance and validate strategic recommendations.
Manage relationships with external SEO/GEO/AEO agency and technology partners.
Educate and influence senior leadership on evolving search trends, positioning AdvancedMD as an early mover in GEO/AEO best practices across the organization.