Senior Games Brand Manager

Goliath•Dallas, TX

About The Position

Goliath is seeking a Senior Games Brand Manager to join their Brand Marketing team. This role will be instrumental in leading the strategy, positioning, portfolio direction, and commercial success of Goliath’s Games business. The Senior Games Brand Manager will oversee a significant portion of the Games portfolio, ensuring it is strategically organized, relevant to consumers, prepared for retailers, and aligned with Goliath’s global growth objectives. The position requires cross-functional collaboration with Product Development, Sales, Licensing, Creative, and regional marketing teams to ensure the Games portfolio is well-positioned for growth.

Requirements

Minimum 5 years of experience in games brand management, both from a product development & consumer marketing perspective.
Exceptional organizational and project management abilities, comfortable managing complex timelines, dependencies, and deliverables.
Proven experience leading integrated go-to-market campaigns from strategy through execution in fast-moving environments.
Must be comfortable presenting with confidence to external partners, including retail buyers.
Attention to detail & ability to stay organized.
Ability to read, analyze & utilize POS & NPD.

Responsibilities

Support the Global Games Brand Director in brand development, sell-in, and consumer marketing for Goliath’s global toy brands.
Work closely with the R&D team to implement product strategy, including adherence to brand positioning & DNA, achieving optimal price points & value against competitors, ensuring play patterns fit the needs & wants of its core consumers, and ensuring clear packaging communication.
Conduct regular category & competitive research at key retailers to ensure strong brand positioning.
Maintain critical documents/databases like line plans, price lists, sell sheets & brand presentations with the latest and most accurate information.
Support the NA Sales team by providing appropriate tools, materials, and presentations throughout their sell-in process.
Support the Global Sr Brand Manager in authoring & executing consumer marketing plans for the global toy brands.
Work closely with agency partners to ensure marketing plans are executed on time, on brand, and in full.
Brief marketing assets including but not limited to: video & static ads, e-mail marketing assets, retail merchandising, custom in-game interstitials.
Ensure all ecomm merchandising assets are ready for launch including: product images, infographics, A+ page assets, product copy.
Provide a weekly POS summary for the marketing team to review sell-through performance.