Senior Forecasting & Planning Analyst

Branch
•$85,000 - $95,000

About The Position

We're growing our Forecasting & Planning team to support the business's increasingly complex channel mix — most notably our rapidly scaling Enterprise/B2B business. This role sits upstream of tactical execution, focused on strategic demand planning, cross-functional partnership, and channel-specific ownership. You'll partner closely with the Senior Manager and a Forecasting Analyst to build the planning function's next chapter. This role is salaried with a compensation range of $85,000-$95,000 based on the candidate's experience, skills, competencies, qualifications and market.

Requirements

  • 5–7 years of experience in demand planning, merchandising planning, or forecasting, ideally with prior experience in a formal planner-type role
  • Experience with B2B/non-DTC planning is a strong asset (account-based, pipeline-driven, or lumpy-demand forecasting)
  • Comfort operating strategically and upstream — someone who can build a point of view on "what should the forecast assume" rather than just executing against a set plan
  • Strong cross-functional communication skills; comfortable presenting forecasts and recommendations to non-planning stakeholders
  • Advanced proficiency in Power BI, Tableau, or Looker — building dashboards and reports from scratch, not just consuming them
  • Comfortable writing and optimizing queries to pull and model data directly from the warehouse, reducing dependency on other teams for data access
  • Track record of automating manual, repetitive planning processes (e.g., scripting recurring reports, automating data refreshes, building repeatable forecast pipelines) rather than rebuilding spreadsheets each cycle
  • Hands-on experience applying AI tools (e.g., Claude, ChatGPT, Copilot, or similar) to accelerate analysis, generate code/scripts, summarize data, or build forecasting logic
  • Experience with complex modeling in Excel, but not the primary tool for scaled work

Nice To Haves

  • Bonus: experience with NPI forecasting or product lifecycle management
  • Python or similar scripting experience is a strong asset, particularly for automation or forecast modeling

Responsibilities

  • Enterprise/B2B channel planning: Serve as the primary forecasting and planning owner for the Enterprise channel, partnering directly with Sales and Account Management to translate pipeline and account-level signals into demand forecasts
  • Strategic demand planning: Own the higher-level forecasting methodology and assumptions feeding the overall revenue forecast (DTC, Enterprise, Amazon, Wholesale), stepping back from day-to-day tactical placement to focus on scenario planning, risk-flagging, and forecast accuracy improvement
  • Tooling & automation: Build and maintain BigQuery-based data pulls, automate recurring reporting/forecasting workflows, and apply AI tools to speed up analysis — reducing manual, spreadsheet-dependent processes over time
  • S&OP-style cross-functional partnership: Represent planning in cross-functional forecast reviews with Sales, Finance, and Product; translate business context into planning assumptions and vice versa
  • New product introduction (NPI) planning: Partner with Product Development on demand forecasting for new launches, building forecast logic for products with no historical sell-through
  • Product lifecycle strategy: Own the strategic view of lifecycle management — discontinuation timing, overstock/understock risk, and recommendations tied to broader merchandising strategy (with room to grow into deeper merch collaboration as the team scales)
  • Process & methodology improvement: Identify and implement improvements to forecasting models, planning cadences, and tools as the team's complexity grows
  • Strategic analysis: Contribute ad hoc analysis supporting business-wide decisions (assortment, channel investment, inventory strategy)
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