Senior Field Marketing Specialist - Hybrid

Toppan Merrill • Saint Paul, MN

3d • $70,000 - $90,000 • Hybrid

About The Position

Toppan Merrill has an exciting opportunity for a Senior Field Marketing Specialist to join our St Paul, MN team. You will develop and execute our go-to-market strategies in the assigned market vertical. You will integrate closely with the sales, marketing and product management teams and liaise with external partner agencies.

Requirements

• Bachelor’s degree in marketing
• 5+ year’s of experience with field marketing
• Understanding of B2B field marketing programs
• Current with trends and best practices in field marketing and measurement
• Exposure to marketing automation platforms

Nice To Haves

• SFDC Pardot

Responsibilities

• Actively participate in the development and execution of a comprehensive go-to-market strategic plan to drive customer acquisition and accelerate revenue. This includes annual planning that ensures alignment across the enterprise
• Participate in developing strategies and manage the execution of demand generation campaigns and programs based upon approved strategies
• Source content and manage blog and social media tactics that support campaigns and programs.
• Working with internal and external partners, develop and produce required digital and printed go-to-market assets including campaign copy and design, collateral, thought leadership content, webinar development, sales enablement materials.
• Liaise with Product Management on all programs to support Toppan Merrill product releases.
• Working closely with Event Management, manage and participate in market trade shows and events for assigned vertical.
• Working closely with Digital Marketing, manage online presence for assigned vertical.
• Serve as the primary contact for questions and inquiries regarding market related activities in assigned verticals.

Benefits

• Enhanced Medical, Dental, Vision and Life insurance for employees and dependents
• 401(k) with company match with full vesting from date of hire
• Paid time off including vacation, sick, community involvement, bereavement, jury duty, and holidays.
• Paid parental leave
• Paid community involvement/volunteer days
• Wellness Resources and Employee Assistance Programming

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees