Senior Field Marketing Specialist

Balise Motor Sales•Springfield, MA

7d•$60,000 - $80,000

About The Position

We are seeking a Sr. Field Marketing Specialist to support localized marketing efforts that drive business growth while ensuring alignment with corporate and store objectives. The Sr. Field Marketing Specialist will be responsible for maintaining relationships with each store, ensuring their unique needs and market insights are incorporated into actionable marketing strategies. The ideal candidate excels in strategic planning, campaign execution, and driving collaboration between corporate teams and store-level operations.

Requirements

Bachelor’s degree or equivalent work experience within the field of Marketing, Digital Marketing, Business Analytics, Communications, or related field.
3-5+ years of experience as a marketing professional with a focus on strategic planning and localized marketing solutions, preferably for a retail company with multiple brands and/or locations.
Strong project management skills, with the ability to manage multiple initiatives simultaneously and prioritize effectively.
Excellent written and verbal communication skills. Strong attention to detail.
Strong people skills and the ability to build relationships with and understand the needs of stakeholders at all levels, including store managers and field teams.
Experience developing and executing marketing campaigns that address both corporate and localized objectives.
Travel to conferences, events, and various meetings, as well as weekend and evening hours may be required.

Responsibilities

Strategy Development & Execution:
Develop and implement marketing strategies tailored to the unique needs of individual stores or regions, balancing corporate objectives with local market insights.
Identify opportunities to localize campaigns, promotions, and messaging to resonate with diverse audiences and improve customer engagement.
Collaborate with internal teams and external partners to deliver campaigns on time and within budget.
Stay up to date with each dealership brand’s advertising guidelines and ensure that all advertising is compliant with both general advertising regulations and individual brand standards.
Building Relationships with Store Managers:
Gather regular feedback from store managers and in-store marketing specialists about market conditions, campaign effectiveness, customer behavior, and operational goals.
Leverage insights from store managers to develop actionable recommendations and localized strategies that enhance sales and brand presence.
Market Analysis and Insights:
Analyze local market trends, customer behavior, and competitive activity to identify opportunities for growth and proactively make recommendations that align with store goals.
Use insights from store-level interactions and data analysis to refine marketing strategies and ensure relevance in local markets and alignment with business objectives.
Measuring Performance and Continuous Improvement:
Define clear KPIs and use data-driven insights to track and report on marketing performance.
Monitor campaign performance from both a corporate and store-level perspective, sharing actionable insights with leadership and team members.
Continuously refine tactics based on performance metrics, feedback, and market trends.