Senior Field Marketing Manager

Optimizely • Austin, TX

16d

About The Position

As a Senior Field Marketing Manager, you will be responsible for developing and executing strategic field marketing programs specifically tailored for our Mid-Market and M&D (Manufacturing & Distribution) territories. You will play a critical role in driving pipeline generation, accelerating sales cycles, and increasing brand awareness within these key segments. This role requires a strategic thinker with a proven ability to collaborate cross-functionally and deliver measurable results. You will work closely with sales leadership, product marketing, and demand generation teams to ensure alignment and maximize impact.

Requirements

• Bachelor's degree in Marketing, Business, or a related field; Master's degree a plus.
• 5-7+ years of progressive experience in field marketing, preferably in B2B SaaS or enterprise software, with a strong focus on Mid-Market or specific industry verticals like Manufacturing & Distribution.
• Demonstrated success in developing and executing strategic marketing plans that drive significant pipeline and revenue growth.
• Deep understanding of the marketing technology landscape, including DXP, content management, experimentation, personalization, and AI applications in marketing.
• Exceptional project management skills with the ability to manage multiple complex initiatives simultaneously.
• Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
• Excellent written and verbal communication, presentation, and interpersonal skills, with a proven ability to influence and collaborate effectively with senior stakeholders.
• Proficiency with CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo, HubSpot).
• Ability to travel up to 25-30% for events, meetings, and sales engagements.

Responsibilities

• Strategic Planning & Execution: Develop and implement comprehensive field marketing strategies and programs for the Mid-Market and M&D territories, aligning with overall business objectives and sales priorities.
• Demand Generation: Design and execute integrated campaigns (e.g., webinars, regional events, digital advertising, account-based marketing) to generate high-quality leads and pipeline for Optimizely's DXP solutions, including CMP, CMS, Experimentation, and Personalization.
• Sales Collaboration & Enablement: Act as a strategic partner to sales teams in the Mid-Market and M&D segments, providing them with localized content, sales tools, training, and competitive intelligence to support their revenue goals.
• Event Management & Sponsorships: Plan, manage, and execute regional events, trade shows, and industry sponsorships from concept to post-event analysis, ensuring strong ROI and lead capture.
• Content Adaptation & Messaging: Localize and adapt global marketing content to resonate with the specific needs and challenges of Mid-Market and M&D audiences, highlighting Optimizely's differentiated value.
• Budget & Vendor Management: Oversee and manage field marketing budgets for assigned territories, ensuring efficient allocation of resources and strong ROI. Manage relationships with external vendors and agencies as needed.
• Performance Analysis & Optimization: Continuously monitor, analyze, and report on the effectiveness of field marketing programs, using data-driven insights to optimize campaigns and improve future performance.
• Market & Competitive Intelligence: Stay abreast of market trends, customer needs, and competitive activities within the Mid-Market and M&D segments, sharing insights to inform marketing and product strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees